Assistant Brand Manager Instants Brand
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Job Location:
Maidenhead - UK
Monthly Salary:
Not Disclosed
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
The Assistant Brand Manager for Instants is a key role in the Kenco brand team contributing to all elements of the marketing mix. As the ABM you will be responsible for developing and executing the Kenco BTL activation in addition to category growth driving initiatives. Previous comms experience developing strategies and execution across social media websites digital and shopper is essential.
You will be responsible for category innovation and renovation projects product portfolio development design & artwork evolution and in-store activation. You will be actively involved in brand performance tracking and analysis. Success will be achieved by working closely and building winning relationships with our internal and external associates and agencies.
Responsibilities;
- With support from the Category Manager play a key role in developing and executing the Kenco communications BTL plan across social digital & shopper touchpoints.
- Be a brand guardian for Kenco working closely with external creative shopper and media agency partners.
- Be a champion for your brand and category working closely with local and global stakeholders.
- Support the Brand Manager(s)/ Category Manager on range/portfolio management including leadership of adaptation projects packaging artwork process and deployment in store through powerful sell-in and launch.
- Responsible for brand and portfolio performance tracking and analysis and supporting the wider sales & marketing team to create course correction plans
- Supports Shopper Marketing JDE to ensure exceptional brand activation at POS
- Ownership of the local marketing budget management tracking and reporting to ensure projects are delivered on time and to budget
- Responsible for compiling market & competitor reviews in order to feed into plans
- Supports Instant team members in various activities as required
Qualifications :
Experience developing & executing digital & shopper comms across social media websites digital and shopper touchpoints
Previous Marketing experience preferably FMCG
Strong data analysis and interpretation skills
Proven Project Management skills
Excellent communication skills with track record of building strong relationships/collaboration
An entrepreneurial self-starter mindset (we are a start-up business)
A can do attitude
Nice to have:
Assistant Brand Manager FMCG with 1-2 years experience
Affinity for data analysis
Experience in creation and activation of simple design projects
Education:
Educated to degree level
Additional Information :
#li-hybrid
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
JDE Peets is the world's leading pure-play coffee and tea company, serving approximately 4,100 cups of coffee or tea per second. JDE Peet's unleashes the possibilities of coffee and tea in more than 100 markets with a portfolio of over 50 brands including LOR, Peets, Jacobs, Senseo ... View more
