Search Engine Optimisation (SEO) Specialist

Content Creation & Optimization

• Champion content requirements for landing pages and blog articles supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan

• Create and edit SEO-optimized engaging content about various design topics that align with the SEO teams content strategy and resonate with local audiences

• Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers)

• Regularly track and optimize landing pages to maintain freshness improve content credibility and enhance user engagement

• Maintain a high level of quality and consistency in alignment with Canvas brand guidelines

• Provide feedback on content management systems translation quality and page layout to continuously improve efficiency and quality

Collaboration & Strategic Partnership

• Work closely with the wider Japan SEO team to align on goals priorities and SEO best practices that drive growth

• Support broader SEO activities such as keyword research competitor analysis and collaboration with Outreach Specialists for content production

• Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs

• Contribute local market intelligence and user insights that inform content priorities and opportunity identification

• Build relationships across functions to understand how your content work supports broader country initiatives

Navigating the Evolution of Search & Discovery

• Stay curious about emerging search and discovery trends in your marketincluding how users find information through AI-powered platforms (ChatGPT Claude Perplexity Googles AI Overviews etc.)

• Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country

• Stay up to date on GEO/AEO evolutions and next-generation optimization techniques

• Be open to experimenting with new content formats and optimization approaches as the search landscape evolves

• Share observations and learnings about how users in your market discover content contributing to our global understanding of emerging trends

Qualifications :

Core Skills & Experience

• Native or near-native proficiency in Japanese with business-level English

• Proven experience in SEO content writing and/or content marketing with a portfolio demonstrating successful outcomes (minimum of 3 years of SEO experience required)

• Strong copywriting and copy editing skills including experience giving constructive feedback to other writers

• Experience with editorial planning and publishing content in a CMS (content management system)

• Solid understanding of SEO fundamentals: keyword optimization content structure user intent and how content fits within broader SEO strategy

• Familiarity with SEO tools like Ahrefs Semrush or similar platforms (bonus!)

• Experience using web analytics tools to understand how users engage with content and to measure content performance

• High attention to detail with the ability to closely follow detailed written instructions and maintain quality standards

• Strong time management: Ability to self-manage capacity meet project deadlines and balance multiple priorities

• Experience in creating landing page assets

Cultural & Market Intelligence

• Deep understanding of local cultural and linguistic nuances that goes beyond language fluencyyou know what resonates with audiences in your market

• Appreciation of local writing trends and content preferences ensuring content feels native rather than translated

• Ability to identify opportunities specific to your market that may not be obvious from a global perspective

Collaboration & Communication

• Excellent communication skills: Clear proactive and transparent in both written and verbal communication

• Collaborative mindset: You build relationships easily work well across teams and contribute positively to team culture

• Willingness to give and receive feedback constructively always aiming to improve quality and impact

Future-Oriented & Adaptable Mindset

• Curiosity about emerging channels: Youre actively interested in how discovery is evolvingincluding AI search LLMs social search and new platformsand youre eager to learn

• Comfort with ambiguity: You can experiment with new approaches (like content formatting for AI-generated answers) even when best practices are still being established

• Channel-agnostic thinking: You understand that SEO increasingly means discoverabilitywhether through traditional search engines AI tools social platforms or channels yet to emerge

• Data-driven adaptability: You can objectively assess whats working and adjust your approach based on performance and market signals

• Early adopter energy: Youre the type of person whos already exploring how Canva appears in new discovery channels bringing insights and ideas rather than waiting for direction

Bonuses

• Familiarity with YouTube SEO and video content discoverability given YouTubes strong presence in the Japanese search landscape.

• Prior experience in SEO strategy development and planning is a plus!

Remote Work :

No

Employment Type :

Full-time