Assistant Product Manager (PR & Category)

MAIN RESPONSIBILITIES

PR MANAGEMENT

1. PR / KOL Planning

• Plan full year PR / KOL strategy to help achieve overall brand objectives.

• Negotiate with media titles for coverage and optimal collaboration fee in exchange for brand exposure.

• Negotiate with KOLs and celebrities for contractual terms and scope of work which will be renewed on a yearly basis.

2. Content Creation & Dissemination

• Leverage on existing global content and amplify locally in a timely manner to media partners to ensure maximum coverage.

• Create content for press release for locally driven campaigns (e.g. store openings) and validate with Regional PR before dissemination.

• Manage and collaborate with key media titles to create locally relevant content for key launch campaigns (To be validated with Regional PR prior to dissemination).

3. Event Planning & Management

• Align with Regional PR to plan and execute local PR events to support launch animation and create buzz for the brand.

• Work with cross function team such as Visual merchandising training teams and product marketing team to ensure the smooth execution of local events.

• For overseas events to manage selected media titles and KOLs in event attendance and content creation.

4. Reporting

• Monthly PR reporting to regional PR team on competitors PR activities and Diors brand buzz vs competitors (Tribes EMV).

PRODUCT MANAGEMENT 1 CATEGORY

1. Forecasting

• Focus Category: Selected category & all Press kits / Press files.

• Ensure accuracy of product forecast and timely submissions. (measures: launch tracking)

2. Product Registration

• Ensure close liaison with Central Registration support team so that products can be launch in line with ASPAC launch date. (measures: Onshelf date)

3. Competitor Tracking

• Close monitoring of competitors product assortment and thereby ensuring that the brand remains competitive in terms of marketing mix (measures: monthly tracking)

4. Product Listing

• Work closely with sales team to ensure products are listed into key retailers assortment in a timely manner (measures: Retailers Onshelf date)

5. Product Merchandising

• Work closely with merchandising team to ensure planograms are fully optimized and carrying the right assortment for each door (measures: presence rate)

6. Campaign Management

• Full ownership to strategize 360 campaign for focus category.

Qualifications :

• Qualified University/College degree  

• Proficient in English. 

• Proficient in Microsoft Office 365 (Excel Powerpoint Word Outlook)  

• Min 3-5 years experience in PR and/or Product Marketing 

• Strong analytical and problem-solving skills 

Remote Work :

No

Employment Type :

Full-time