Senior Marketing Segmentation Analyst
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Job Location:
Heredia - Costa Rica
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
The Senior Marketing Segmentation Analyst is responsible for developing and optimizing Integrated Marketings audience segmentation strategy to drive revenue growth ABM effectiveness and marketing efficiency. You will go beyond list building and serve as a strategic partner to Integrated Marketing Sales and Analytics teams.
You will lead segmentation strategy vertical and persona performance analysis and AI-enabled reporting to improve targeting precision data quality and campaign ROI.
Core responsibilities:
- Own Outbound segmentation strategy leveraging intent buyer stage and predictive signals
- Develop prioritization and exclusion frameworks to improve targeting efficiency and reduce overcommunication
- Regularly analyze Persona Vertical and segment performance; deliver actionable insights and dashboards
- Lead AI-enabled ABM reporting using 6sense segmentation data and integrated campaign performance metrics
- Identify and refine Ideal Customer Profiles (ICPs) and behavior-based targeting strategies
- Conduct ongoing segment health checks and optimize based on engagement and revenue impact
- Improve contact quality and data integrity including job title normalization in partnership with the Global Marketing Automation team
- Collaborate cross-functionally with Marketing Sales Excellence Demand Gen ABM Analytics and Operations teams
- Support high-priority list builds and strategic targeting initiatives
Qualifications :
- 4 years in B2B marketing segmentation or marketing operations
- Hands-on experience with a CRM (preferably Salesforce) and a MAP (Preferably Eloqua)
- Detail-oriented with a strong focus on data integrity
- Ability to manage multiple stakeholders and shifting priorities
- Strong presentation and communication skills
Preferred Qualifications:
- Exposure to AI-enabled marketing tools or predictive analytics
- Experience leading data normalization or governance initiatives
Additional Information :
Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is award-winning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, ... View more
