Media Traffic Specialist

Austin, TX - USA

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

McGarrah Jessee (McJ) is looking for a Media Trafficking Specialist someone who doesnt just move assets from point A to point B but ensures campaigns come to life flawlessly across channels.

This role sits at the intersection of media execution operations technology and creative collaboration translating strategic media plans into perfectly orchestrated live campaigns.

Youll support the trafficking lifecycle across both traditional and digital media ensuring assets tags instructions and data move seamlessly between internal teams platforms and vendor partners.

While this role spans channels the current allocation is approximately:

75% broadcast (linear TV and radio)
25% digital (Connected TV online video paid social and audio)

This balance may evolve as our in-house capabilities scale.

This is a precision role for someone who understands that execution excellence fuels performance since even the best strategy fails if it doesnt launch cleanly.

BROADCAST TRAFFIC

Work closely with McJ brand team to receive and route client-approved creative assets ensuring they match the media teams buy details including dayparts and flighting.
Own the daily end-to-end trafficking process for all linear TV and radio campaigns moving away from a third-party model to a direct-to-station execution model.
Act as the primary operator within our Mediaocean Prisma ecosystem ensuring the seamless flow of buy data ISCI codes and reconciliation data.
Manage the generation and assignment of ISCI codes and use Comcast AdFusion to deliver assets to stations across the country.
Lead the charge on discrepancy resolution and post-air-date reconciliation to ensure our clients get exactly what they paid for.

DIGITAL TRAFFIC

Work closely with McJ brand team to receive and route client-approved creative assets.
Ensure creative assets meet platform specs and are versioned correctly by audience format and placement.
Support the team in QA tagging tracking UTMs and naming conventions before launch.
Implement buy details accurately within DSPs/ad servers as needed.
Conduct prelaunch checks to confirm targeting pacing and tracking integrity.
Monitor live delivery and flag discrepancies quickly.

CAMPAIGN ORCHESTRATION AND WORKFLOW MANAGEMENT

Coordinate across media creative production analytics account and vendor teams to ensure campaigns are operationally ready for launch.
Identify gaps bottlenecks or unclear ownership early resolving issues before they impact go-live.
Continuously assess trafficking workflows to surface opportunities for greater efficiency clarity and scalability.
Serve as a power user across trafficking systems (Mediaocean AdFusion DSPs and ad servers).
Maintain and evolve our Trafficking Playbook (standard operating procedures and process maps) as we scale our in-house capabilities.

WHAT YOU BRING

5 years of experience in media trafficking campaign operations or media execution
Hands-on experience in broadcast environments
Advanced knowledge of Mediaocean Prisma (critical requirement)
Direct experience using Comcast AdFusion for spot trafficking and distribution
Familiarity with Nielsen market data and its application within media buying and trafficking
Familiarity with digital trafficking systems (DSPs ad servers and social platforms)
Exceptional attention to detail and organizational skills
Ability to manage multiple campaigns markets and deadlines simultaneously
Strong troubleshooting skills and clear cross-team communication

Flexible work from home options available.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.

Required Experience:

McGarrah Jessee (McJ) is looking for a Media Trafficking Specialist someone who doesnt just move assets from point A to point B but ensures campaigns come to life flawlessly across channels.This role sits at the intersection of media execution operations technology and creative collaboration trans...