Social Media Strategist

We are looking for a creative and strategic Social Media & Content Strategist who can drive brand growth through strong storytelling data-backed content strategies and impactful social media execution. The ideal candidate should have experience working with D2C brands across India and international markets (such as Dubai or other regions) and should be comfortable managing both content ideation and execution across platforms.

This role requires someone who can combine creative thinking with analytical insights to scale social media presence and ensure brand consistency across all digital touchpoints.

Tasks

• Develop and execute social media strategies aligned with brand growth objectives.
• Manage and scale social media presence for multiple brands.
• Maintain consistent brand voice visual identity and storytelling across platforms.
• Stay updated with social media trends and adapt content strategies accordingly.
• Plan and execute content calendars including reels short-form videos static posts and campaigns.
• Coordinate UGC shoots including scripting and content planning.
• Support reel editing and short-form video creation (added advantage).
• Collaborate with designers and video editors to ensure high-quality content delivery.
• Coordinate social media and ad shoots from planning to execution.
• Manage shoot logistics including creators locations timelines and deliverables.
• Ensure content aligns with brand strategy and campaign objectives.
• Identify and collaborate with influencers and creators.
• Manage influencer outreach briefings and campaign execution.
• Build and maintain strong influencer relationship
• Contribute to brand storytelling across social media web and advertising assets.
• Ensure consistent look feel and messaging across all brand touchpoints.
• Coordinate with internal teams to align creative outputs with brand strategy.
• Track social media performance and campaign metrics.
• Analyze engagement and growth data to improve content strategy.
• Share insights and recommendations for continuous improvement.

Requirements

• 3 years of experience in Social Media Strategy or Content Strategy.
• Prior experience working with D2C brands preferably across India and international markets.
• Strong understanding of Instagram reels short-form content trends and influencer marketing.
• Experience managing multiple brand accounts.
• Basic understanding of content performance metrics and social media analytics.
• Experience in shoot coordination and campaign execution.
• Reel editing or short-form video editing skills are a plus.