Senior Brand Manager Cote d'Or & Toblerone BNL
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Are You Ready to Make It Happen at Mondelēz International
Join our Mission to Lead the Future of Snacking. Make It With Pride.
What you need to know about this position:
Founded in 1883 in Belgium Cote dOr is the leading chocolate brand in Belgium and number 4 chocolate brand in the Netherlands known for its distinctive taste iconic elephant symbol and communication campaigns and quality ingredients. The brand combines strong local heritage with global expertise and innovation as part of Mondelez International.
The Senior Brand Manager is responsible for brand growth in both Belgium and the Netherlands through an exciting set of responsibilities:
- Category & Consumer insights: Analyze market data to monitor category and brand dynamics. Leverage consumer research to identify emerging needs and opportunities. Translate insights into actionable brand and category initiatives.
- Brand and Portfolio Strategy & planning: Developing and executing the annual brand plan aligned with regional strategy and local market dynamics. Defining clear brand positioning and growth drivers. Leading portfolio strategy and managing brand P&L forecasting and budget allocation.
- Communication & Activation planning: Lead integrated marketing campaigns (digital & social TV OOH instore etc.). Adapt regional campaigns for local relevance. Brief and manage creative media and digital agencies. Track and optimize campaign performance (ROI Brand KPIs awareness consideration penetration).
- Innovation & product launches: Identify growth opportunities based on consumer insights and market trends. Lead end-to-end product launches. Collaborate with R&D supply chain and sales to ensure successful commercialization.
- People & Organizational leadership: Lead a team of 6 senior and junior marketing professionals with focus on strong talent and performance management. Partner with multifunctional teams to drive best-in-class execution of brand and portfolio strategy. Impact and influence Mondelez Benelux culture by contributing to the Marketing and extended Benelux Leadership team.
The Senior Brand Manager is responsible for market share growth Net Revenue & margin performance Brand equity metrics campaign ROI successful innovation rate distribution & instore execution quality.
What extra ingredients you will bring:
- Solid strategic thinking with strong execution skills
- Consumer centric mindset
- Passion for brand building with strong creative judgment and storytelling ability
- Data-driven decision making through strong analytical skills and financial acumen
- Strong people management and leadership skills; experience working in matrix organization
- Strong independence with growth mindset
Education / Certifications:
- Masters Degree preferably in Marketing Business Administration or related field
- Min. 8-10 years of FMCG brand marketing experience experience managing localized brands preferred
Job specific requirements:
- Proven track record in brand and portfolio strategy equity & innovation development
- Local Benelux market knowledge and experience preferred
Travel requirements:
- Based in Mechelen or Breda with regular travel to other location (30-40% of time)
Work schedule:
- Fulltime
Relocation Support Available
No Relocation support availableBusiness Unit Summary
We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation or preference gender identity national origin disability status protected veteran status or any other characteristic protected by law.
Excited to grow your career
We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS PLEASE CONTACT THE RECRUITER
Job Type
RegularBrand & Portfolio ManagementMarketingRequired Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Mondelēz International, Inc. empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. ... View more
