Director of Annual Giving Alumni, Parent Engagement and Annual Giving
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Job Location:
Nashville, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
The Director of Annual Giving is responsible for the strategic planning execution and management of the Lipscomb Universitys annual giving program. This individual will lead efforts to cultivate and solicit annual fund donors to ensure consistent and growing financial support for the Universitys mission. This position plays a key role in fostering a culture of generosity and faithful stewardship among alumni parents faculty staff and friends of the University.
Primary Responsibilities:
- Develop and lead an integrated annual giving strategy to achieve Lipscomb University dollar and donor participation goals. This includes but is not limited to Giving Day year-end appeals Senior Class Gift Campaign and the Employee Impact Campaign
- Manage segmentation messaging and targeting strategies across all channels (direct mail email social web phone and text).
- Oversee all mass appeals including seasonal (fall spring year-end) and thematic campaigns ensuring consistent branding compelling storytelling and data-driven segmentation to drive engagement.
- Oversee performance analysis of campaigns using key metrics: participation rates average gift size retention acquisition upgrades and ROI.
- Partner with Advancement Services to ensure optimal use of data for segmentation reporting and forecasting.
- Help assist with the implementation of the Lipscomb Associates program in collaboration with the Director of Donor Relations.
- Collaborate with Alumni and Parent Engagement teams to align messaging and initiatives.
- Serve as a key leader within the Advancement division contributing to campaign planning and long-term development strategy.
- Coordinate special programs including faculty/staff giving parent giving and reunion campaigns
Performance Metrics & Evaluation:
Performance will be evaluated annually based on the following key indicators:
- Achievement of annual giving revenue goals (e.g. total dollars raised)
- Year-over-year growth in donors and dollars
- Donor retention rate (especially first-time and repeat donors)
- Growth in donor participation (alumni parents faculty/staff)
- Execution and ROI of giving campaigns (e.g. Giving Day Year-End Appeal)
- Engagement with segmented giving programs (e.g. leadership annual giving)
- Timely completion of reports plans and documentation
- Collaboration with internal and external partners
Qualifications Required:
- Bachelors degree
- At least 3 years of professional fundraising experience
- Proven success managing annual giving programs
- Strong organizational and communication skills
Qualifications Preferred:
- Masters degree or CFRE certification
- Experience with CRM systems such as Raisers Edge or Salesforce
- Experience with Gravyty or GiveCampus
Work Environment and Physical Requirements
Office-based with flexibility for occasional evening and weekend work
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Lipscomb University is a faith-based, liberal arts college dedicated to challenging students academically, spiritually and as global community citizens.
