Marketing AI Content Strategist

CrossCountry Consulting

Job Location:

McLean, MD - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

From the beginning our goal was to establish an advisory firm that stands apart from the rest one that is grounded in our Core Values and dedicated to creating a positive experience not just for our clients but for our people too. We firmly believe in the strength of collaboration enthusiasm generosity and perseverance as the driving forces behind our success. With advisory solutions spanning accounting and risk technology-enabled transformation and transactions we partner with our clients to solve todays challenges and deliver present and future value.

Our commitment to our people has earned us numerous awards including Inc5000s Fastest Growing Companies and Glassdoors Best Places to Work. Explore what our employees have to say about our unique culture by clicking here.

CrossCountry is seeking an experienced manager-level Marketing AI Content Strategist to lead the evolution of our AI-enabled content development model. This strategic role will centralize thought leadership governance elevate enterprise content quality and maximize the use of Jasper to increase speed consistency and impact across our marketing programs.

As part of our Solutions & Ecosystem Marketing group this role will serve as the architect of our content framework building scalable systems that support market campaigns partner initiatives and firmwide growth priorities.

This is not a production writing role. It is a strategic content leadership role focused on governance frameworks and AI-enabled content development.

What Youll Do

Lead Enterprise Content Strategy & Insight-Driven Thought Leadership

Develop and manage the firmwide content strategy and proactively identify high-impact thought leadership themes aligned to enterprise priorities and growth objectives for priority solutions service lines industries and geographies and informed by market trends competitive intelligence client demand signals search behavior and AI-driven discovery patterns.

Own content-driven SEO and GEO strategy ensuring firm content and thought leadership are optimized for traditional search engines and generative AI search experiences.

Establish and maintain a centralized editorial framework an annual content roadmap and structure intake and prioritization process.

Serve as a strategic advisor to practice leaders and marketing strategists ensuring content aligns with business priorities and drives clear differentiation.

Own and Optimize AI-Enabled Content Development

Build and maintain structured prompt libraries modular templates and reusable AI frameworks.

Standardize AI-assisted workflows for marketing and campaign assets.

Develop quality control standards for AI-generated content to ensure brand integrity and consistency.

Contribute to developing and implementing firm-approved AI-enabled solutions for clients in accordance with company policies on data protection intellectual property and professional standards.

Stay informed about emerging AI tools and techniques and collaborate with firm leadership to identify compliant opportunities to enhance client solutions and internal processes.

Train marketing team members on effective Jasper utilization.

Identify and track measurable efficiencies in content development cycle time.

Build Scalable Content Systems & Drive Performance

Create modular content structures that enable repurposing across campaigns field marketing partner marketing and digital channels.

Reduce bespoke content development through repeatable frameworks and messaging briefs.

Partner closely with the Campaigns Manager to ensure content is optimized for omni-channel activation.

Define KPIs for content engagement influence and production efficiency and use performance data and stakeholder feedback to continuously refine content strategy and AI workflows.

What Youll Bring

7 years (Manager) of B2B experience preferably within professional services consulting or technology-enabled environments.

Hands-on advanced experience with Jasper (or a comparable AI content platform) including prompt engineering template development AI-driven content workflows and SEO/GEO tools such as SEMrush.

Demonstrated experience leading enterprise-level content governance and strategic thought leadership programs.

Strong understanding of how AI enhances strategic content development and market differentiation.

Experience operating effectively within matrixed organizations and collaborating across multiple stakeholder groups and service areas.

Exceptional editorial judgment strategic writing capability and ability to uphold governance and quality standards.

Executive presence with the ability to influence senior stakeholders and drive alignment.

Comfort with AI: Demonstrated ability to responsibly explore and adopt firm-approved AI tools to enhance productivity and innovation.

Continuous Learning Mindset: Openness to learning and applying emerging technologies including AI and automation in alignment with firm policies and client standards.

Agile innovative mindset with intellectual curiosity and enthusiasm for contributing to a growing firm continuously monitoring emerging marketing AI and industry trends to deliver strategic value.

Qualifications

Bachelors degree in Marketing Communications or related field.

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Benefits Summary

The CrossCountry total rewards package includes comprehensive healthcare options including medical dental and vision coverage; flexible spending accounts; and a 401(k) with company matching. Additionally employees can take advantage of generous parental and maternity leave policies technology stipends and wellness reimbursement programs all designed to support both professional growth and personal well-being. For detailed information about benefits at CrossCountry please visit our dedicated benefits site: Employment Opportunity (EEO)

CrossCountry provides equal employment opportunities (EEO) to all employeesand applicants for employment and believes that respect and fair treatment are critical to creating a productive and inclusive workplace.

As an equal opportunity employer CrossCountry is fully committed to comply with all federal state and local laws and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability pregnancy genetics sexual orientation veteran status gender identity or expression or any other protected characteristic. The company also complies with pay transparency and labor laws applicable to all terms and conditions of employment.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.