Lifecycle Strategy Manager
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Job Location:
Monthly Salary:
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Were looking for a Lifecycle Strategy Manager to help shape the future of how OUA engages with learners.
This is a rare opportunity to rethink how we support students across their entire journey. From first exploration through to enrolment and progression.
Youll lead the evolution of OUAs lifecycle marketing strategy and engagement model. Bringing together audience insight behavioural science and technology to create connected experiences that help students make confident decisions about their education.
A key part of the role will be reviewing how lifecycle engagement works today across technology data and ways of working. Youll then define the future approach that will support OUAs next phase of growth.
If you enjoy solving complex problems connecting strategy with execution and building experiences that genuinely help people move forward this role will give you the space to do it.
What youll be doing
Define OUAs next generation lifecycle marketing strategy and build a clear multi-year roadmap.
Review current lifecycle engagement capabilities across technology data journeys and ways of working. Then define the future approach.
Design connected lifecycle experiences that guide learners through key moments in the student journey.
Partner with Customer Insights to deepen audience understanding and strengthen segmentation and decision frameworks.
Apply behavioural insight and experimentation to reduce friction increase learner confidence and support progression.
Build strong relationships across Content Product Engineering and Advisory teams to influence roadmaps and align delivery.
Develop the strategic case for change and help lead the implementation of OUAs future lifecycle engagement model.
What youll bring
Experience leading lifecycle CRM or customer engagement strategy in complex organisations.
Familiarity with marketing automation and engagement platforms such as Salesforce Marketing Cloud Hubspot Braze or Marketo.
A strong ability to lead strategic change and influence senior stakeholders.
Experience improving marketing technology data or engagement capabilities to support future growth.
A strategic mindset with the ability to turn insight into action.
A data driven approach that uses experimentation and audience insight to guide decisions.
Experience in a service-based industry such as financial services or education where trust and long-term relationships matter.
Why youll love working at OUA
OUA is a not-for-profit organisation with a strong people-first mindset. We offer meaningful work that changes lives while supporting the wellbeing growth and belonging of our team. When you join OUA you become part of a supportive and inclusive environment where your ideas are valued and your development matters. Here are some of the benefits youll enjoy:
Flexibility and ways of working
Hybrid working with three days working from home
Workation leave giving you the option to work from anywhere for up to 10 days each year
Leave that supports you
12 weeks paid parental leave for primary carers regardless of gender
Additional purchased leave to support greater flexibility
Menstrual and menopausal wellbeing leave with up to six additional paid days each year
Inclusive leave to celebrate cultural or personal events
Health and Wellbeing
Discounted gym memberships and health insurance
Annual flu vaccinations
A paid Calm subscription to support your wellbeing
Learning growth and financial benefits
Short term incentives and not-for-profit salary packaging including novated leasing
Subsidised study opportunities and study leave
Learning and professional development opportunities
How to apply
OUA is committed to building a diverse and inclusive workplace. Our marketplace is for everyone and so is our team.
We welcome applicants from all backgrounds and lived experiences. Even if you dont meet every requirement we encourage you to apply. You may bring strengths and perspectives we havent yet considered.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Hybrid working model (Melbourne based only) Maximum term contract until end of 2025 Our mission is to remove barriers, enhancing access to quality education for all Australians irrespective of age, location, life circumstance or previous experience. As a not-for-profit organisation ... View more
