Head of Marketing (mfd)

Koblenz - Germany

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

We are the leading provider of software in healthcare. With our vision No one should suffer or die just because at some point or in some place medical information is missing we are shaping a digital healthcare world in which all relevant information is available anytime anywhere.

As Head of Marketing Germany (f/m/d) you act as the strategic link between the global marketing organization and the local execution in the German Commercial Areas. You are responsible for the positioning of the CGM brand in the German market steering PR and communications activities key trade fairs and the localization of global marketing initiatives always with a focus on growth brand consistency and the use of modern marketing automation and AI.

Your contribution

Develop and implement the marketing strategy for Germany based on the global marketing blueprint including budget planning and management (in close collaboration with Management and Global Marketing).
Lead and build the Germany Marketing Team (PR & Communications Events & Trade Fairs Content Localization / Digital) and closely coordinate marketing stakeholders across the German Commercial Areas.
Take ownership of PR & Communications in Germany: media relations thought leadership positioning of the executive leadership in particular in close collaboration with Thorsten Herrmann.
Strategically and operationally manage trade fairs and major events (e.g. DMEA EXPOPHARM) including joint planning with the Commercial Areas event logistics and brand presence.
Ensure consistent brand and campaign localization: adaptation of global campaigns quality and CI compliance across all channels and target groups.
Drive AI and marketing automation: use and further develop tools for campaign management lead nurturing and performance measurement (including close alignment with Sales to support the top of the funnel).

Your profile

710 years of B2B marketing experience ideally in SaaS HealthTech or Enterprise Software with a strong track record in brand building and demand generation.
Excellent academic background preferably from a leading university ideally in Business Administration Marketing or Business Informatics. A PhD is a plus.
Solid experience in PR & Communications event and trade fair management (especially leading healthcare trade fairs) as well as in localizing global brand and campaign concepts.
Strong stakeholder management skills: confident collaboration with the global CMO (solid line) the Country CEO Germany (dotted line) and marketing and sales stakeholders across multiple Commercial Areas.
Experience in coordinating complex marketing structures (e.g. multiple Commercial Areas / PCUs) and in working with a wide range of internal and external partners.
Proficient user of marketing automation tools and highly comfortable with AI-supported marketing solutions and data-driven decision-making.
Excellent German and English skills both written and spoken a confident executive presence a structured way of working and a genuine desire to actively drive change.

What you can expect from us

Health: Take advantage of on-site health checks provided by our partner Barmer.
Events: Join internal events and activities that take place regularly both on-site and remotely.
Ergonomics: Set up your workplace according to your ergonomic needs so you can work comfortably and in a health-supporting environment on site.
Corporate benefits: Benefit from attractive employee discounts and advantages with various partners and providers.
Company pension scheme: Make use of our corporate pension scheme to help secure your financial future.

Diversity is part of CGM! We welcome applications from all qualified candidates regardless of disability gender nationality ethnic and social background religion age or sexual orientation and identity.

We are looking for people who feel the power of AI in the eHealth environment want to help shape change and who with curious passion recognize how technology can make healthcare smarter simpler and better.

Convinced Apply online now with your complete application documents (including salary expectations and earliest possible starting date).

Required Experience:

Director

Your contribution

Develop and implement the marketing strategy for Germany based on the global marketing blueprint including budget planning and management (in close collaboration with Management and Global Marketing).
Lead and build the Germany Marketing Team (PR & Communications Events & Trade Fairs Content Localization / Digital) and closely coordinate marketing stakeholders across the German Commercial Areas.
Take ownership of PR & Communications in Germany: media relations thought leadership positioning of the executive leadership in particular in close collaboration with Thorsten Herrmann.
Strategically and operationally manage trade fairs and major events (e.g. DMEA EXPOPHARM) including joint planning with the Commercial Areas event logistics and brand presence.
Ensure consistent brand and campaign localization: adaptation of global campaigns quality and CI compliance across all channels and target groups.
Drive AI and marketing automation: use and further develop tools for campaign management lead nurturing and performance measurement (including close alignment with Sales to support the top of the funnel).

Your profile

710 years of B2B marketing experience ideally in SaaS HealthTech or Enterprise Software with a strong track record in brand building and demand generation.
Excellent academic background preferably from a leading university ideally in Business Administration Marketing or Business Informatics. A PhD is a plus.
Solid experience in PR & Communications event and trade fair management (especially leading healthcare trade fairs) as well as in localizing global brand and campaign concepts.
Strong stakeholder management skills: confident collaboration with the global CMO (solid line) the Country CEO Germany (dotted line) and marketing and sales stakeholders across multiple Commercial Areas.
Experience in coordinating complex marketing structures (e.g. multiple Commercial Areas / PCUs) and in working with a wide range of internal and external partners.
Proficient user of marketing automation tools and highly comfortable with AI-supported marketing solutions and data-driven decision-making.
Excellent German and English skills both written and spoken a confident executive presence a structured way of working and a genuine desire to actively drive change.

What you can expect from us

Health: Take advantage of on-site health checks provided by our partner Barmer.
Events: Join internal events and activities that take place regularly both on-site and remotely.
Ergonomics: Set up your workplace according to your ergonomic needs so you can work comfortably and in a health-supporting environment on site.
Corporate benefits: Benefit from attractive employee discounts and advantages with various partners and providers.
Company pension scheme: Make use of our corporate pension scheme to help secure your financial future.

Convinced Apply online now with your complete application documents (including salary expectations and earliest possible starting date).

Required Experience:

Director

Key Skills

Digital Marketing
Performance Marketing
B2B Sales
Marketing
SAAS
Growing Experience
Customer Acquisition
Multichannel Marketing
Affiliate Marketing
Team Management
Public Speaking
Lead Generation

Apply Now

About Company

CompuGroup Medical

CompuGroup Medical is one of the leading e-health companies in the world. Based in Austin, Texas, CompuGroup Medical US has offices across the United States in locations including Arizona, Maryland, South Carolina, California, Missouri, New Hampshire, Florida, and Texas. CGM US has o ... View more

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