Customer Marketing Specialist
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Job Summary
Job title: Customer Marketing Specialist
Department: EMEA Marketing
Location:Milan Italy
Working hours: local hours Monday to Friday
A brighter future awaits you
What to expect:
Reporting to the Marketing Manager the purpose of the Customer Marketing role is to create Joint Business Plans (JBP) for key independent customers identifying the growth path as well as development opportunities. Part of the customer business team. Look at the performance of the assigned customers by helping Key Account Managers (KAM) and Regional Account Managers (RAM) in monitoring the promotional activity.
Essential Functions & Accountabilities:
- Help in developing JBPs for the assigned independents customers. Allocating the resources and monitor on time and in full implementation.
- Ensure the national marketing plan will be embedded in the JBPs. Reduce complexity in terms of misalignment and customer requests.
- Define the criteria of spending allocation with the customer maximising the use of the allocated customer marketing budget.
- Ensure the development and the implementation of the digital marketing plans. Help KAM and RAM in monitoring their specific actions withing the promo periods.
- Supervise Private Label creation process paying attention on the complexity reduction workstream.
- Cooperates with customer business teams to ensure flawless execution.
- Supports the channels development identifying possible areas for improvements or white spaces.
- Involve and cooperate with the Professional Affairs Team to develop the category.
- Participate in the customer event by the right organization of the corporate presence. Select and plan the request on time and avoid waste of money.
- Defining and monitoring the relevant KPIs.
- Support KAMs/RAMs in the preparation of the customer budget for managed clients in partnership with the financial
- controlling.
- Evaluate the ROI of the projects and of the initiatives carried out.
- Ensure that all the activities are in compliance with the medical device industry legal regulations.
About you:
Experience:
Masters degree in economics Trade marketing/Marketing.
One or two years of experience in similar roles.
Knowledge Skills and Abilities:
- Strong analytical skills.
- Strong organizational and time management skills are critical must adhere to deadlines multi-task and be able to prioritize.
- Ability to learn quickly and manage workload in a cooperative and demanding
- environment.
- Advanced proficiency in MS-Office applications (Excel in particular)
- Computer proficient with Microsoft Office (Photoshop InDesign appreciated).
- Italian as native language fluent in English.
What we offer:
Youll receive competitive compensation and a fantastic benefits.
We are committed to our employees personal and professional development and offer extensive training to support your career growth and help every individual to reach their full potential. To help us achieve our goals well give you everything you need to help you achieve yours.
We also provide access to LinkedIn Learning to help you develop in you career and grow with CooperVision
If you like what you see take the first step towards your Brighter Future and apply today!All suitably qualified applicants will receive equal consideration and opportunities from CooperVision.
Please view our careers page at view all other opportunities.
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Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Live Brightly. Our daily and monthly soft contact lenses are designed with your health and comfort in mind. For every eye, every person, and every day.
