Group SEOGEO Manager
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Job Location:
Monthly Salary:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
As part of the digital team within the Group Communications Department you will drive the Groups global SEO and GEO strategy to improve our visibility the quality of our traffic and the digital performance of all our international websites. You will contribute to the development of our digital ecosystem working closely with the communications IT and marketing teams and our international subsidiaries.
This role requires working in Bucharest Romania for 3 weeks per month and in Paris France for 1 week per month.
Qualifications :
MISSIONS:
Defining and managing the Groups SEO/GEO strategy
Overseeing the global SEO strategy (technical semantic content netlinking SXO etc.) for more than 50 country websites.
Develop a GEO approach (local search/geolocation/local results optimisation/listings) tailored to the Groups B2B activities.
Develop Group guidelines and coordinate their rollout across regions.
Continuous performance optimisation
Oversee regular SEO audits (technical on-page off-page) and SEO/GEO dashboards.
Initiate technical changes with IT to ensure a high-performance environment (Core Web Vitals crawlability structure etc.).
Proactively monitor search engine trends and anticipate their impact on our ecosystem.
Project management & international coordination
Support subsidiaries in the deployment of SEO/GEO best practices.
Work closely with site managers and content managers.
Participate in optimising content strategy with a view to improving SEO/GEO.
Reporting & advanced analysis
Implement performance governance and Group KPIs.
Optimise multi-country dashboards.
Propose data-driven changes to improve acquisition conversion and visibility.
Partner & tool management
Manage relationships with international SEO/GEO agencies.
Oversee Group SEO tools and propose the best investments.
UX/UI optimisation Website management
You will help manage some digital projects.
You will help optimise our websites features with a view to improving visibility and conversion rates.
You will occasionally be involved in the administration and management of our websites in collaboration with other members of the digital team (creating pages monitoring corrections and updates).
KEY POINTS OF THE POSITION:
A strategic role.
A stimulating international environment.
A high degree of autonomy and the opportunity to structure a global SEO programme.
Opportunities for development and continuing education.
Flexible remote working.
Additional Information :
Education
Masters degree in Digital Marketing Communication Data or equivalent.
Experience
At least 7 to 10 years experience in SEO including some in an international context.
Experience in multi-country coordination and in a complex environment (international group B2B or financial services would be a plus).
Experience in cross-functional project management and agency management.
Key skills
Expert knowledge of technical and semantic SEO.
In-depth knowledge of localised SEO and multi-domain/multi-country management.
In-depth knowledge of GEO strong ability to integrate developments in this field.
Very good understanding of UX analytics and web architecture issues.
Strong digital culture and ability to explain technical subjects in laymans terms.
Proficiency in SEO tools (GA4 SEMrush etc.).
Soft skills
Analytical rigour ability to take a strategic view.
Excellent written and oral communication skills.
Fluent English mandatory. French speaking would be a real advantage.
Team spirit.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Content Management Systems
- Conversion Optimization
- HTML5
- Google Search Console
- SEO
- Wordpress
- Analytics
About Company
Coface is a team of 4,500 people of 78 nationalities across nearly 60 countries, all sharing a corporate culture across the world. Together, we work towards one objective: facilitating trade by helping our 50,000 corporate clients develop their businesses.With 75 years of experience, ... View more
