Digital Analytics Specialist
Share
Job Location:
Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Diesel has long been a leading pioneer in denim and casual fashion known for moving outside and ahead of trends in its industry. While retaining always its DNA in recent years Diesel has evolved into the world of premium casual wear becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5000 points of sale including more than 400 company owned stores.
Digital Analytics Specialist
At Diesel Headquarters we are looking for a Digital Analytics Specialist to join our Global E-commerce Team. He/She will be a key member of our digital marketing team responsible for analyzing and interpreting data to uncover valuable insights and optimize our marketing strategies. The figures primary focus will be on Adobe Analytics Google Analytics 4 Contentsquare and various advertising platforms ensuring data accuracy reporting on key metrics and collaborating with cross-functional teams to improve overall performance.
Responsibilities:
Collect analyze and interpret data from different digital marketing channels and Platforms using Adobe Analytics and Contentsquare;
Identify trends opportunities and challenges providing actionable insights to improve marketing efforts and drive business growth;
Develop and maintain Performance dashboards and regular reports to track key metrics (sessions revenue CR%) campaign effectiveness (ROAS Bounce Rate Time on Site) and overall website performance;
Present data-driven insights and recommendations to stakeholders to support data-informed decision-making;
Lead communication with external digital and analytics agencies providing guidance suggestions support to achieve team objectives and efficient budget allocation;
Collaborate with cross-functional teams (including marketing e-commerce Merchandising CRM IT) to drive data-driven initiatives and ensure seamless integration of analytics practices.
Requirements:
Bachelors degree in marketing business or a related field;
2-3 years of proven experience in digital analytics ideally within the fashion or retail industry
Strong knowledge of Adobe Analytics Google Analytics 4 and Contentsquare. Familiarity with main advertising platforms such as Google Ads Facebook Ads etc. Previous experience with Adobe Target Analytics will be considered a plus.
Proficiency in data visualization tools and techniques.
Strong knowledge of English; the knowledge of additional languages will be considered a plus;
Demonstrated expertise in data analysis statistical methods and data-driven decision-making with the ability to extract valuable insights from complex data sets and present findings in a clear and concise manner;
Results-driven attitude with a focus on achieving personal and team goals.
Location: Breganze/Milano
#DSL #LI-AR
Required Experience:
IC
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
OTB is an international fashion group, powering a range of global, unconventional brands, including Diesel, Jil Sander, Maison Margiela, Marni and Viktor&Rolf. The group also controls and manages the Staff International and Brave Kid companies, and holds a stake in American brand Amir ... View more
