Manager, Web Analytics, Content and User Insights
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
ROLE SUMMARY
The Manager Web Analytics Content and User Insights will play an important role within Pfizers Media Measurement department. As a Manager within Pfizers Web Analytics Content and User Insights team you will be responsible for leading the strategy and execution of web analytics content optimization and campaign analytics initiatives to enhance Pfizers digital presence.
Leveraging a strong background in analytics and digital measurement you will provide guidance and oversight for a team of analysts in producing reporting and insights that inform strategic decisions across Pfizers digital properties and marketing campaigns. You will collaborate cross-functionally to understand business needs and identify opportunities to optimize performance. With an analytical and innovative mindset you will help shape the future vision for digital measurement at Pfizer.
ROLE RESPONSIBILITIES
Managing web analytics tracking and reporting to uncover trends insights and opportunities to optimize content user experience and campaign performance. This includes leveraging web analytics platforms and data visualizations.
Collaborating cross-functionally with marketing product UX and engineering teams to align on key metrics implement tracking analyze performance data and make informed recommendations.
Create & oversee website business requirements for analytics & tagging
Oversee UAT with agency & cross-functional team
Maintain SDR to provide Digital for implementation
Liaison with media & digital on 3rd party tagging
Monitoring website and campaign analytics dashboards on a daily and weekly basis highlighting key findings and insights to stakeholders.
Developing insightful monthly and quarterly performance reports and presentations covering key digital metrics trends over time analysis of changes and recommended actions to drive continuous optimization.
Conducting regular analysis of site content performance user behavior flow and funnel analysis to identify enhancement opportunities that will improve engagement.
Staying on top of industry best practices in leveraging web analytics and experimentation to create a superior digital experience and support business growth objectives.
The Manager Web Analytics and Content Intelligence will leverage strong analytical abilities technical aptitude with web analytics platforms and the capacity to communicate complex data insights clearly to both technical and non-technical stakeholders. This is an opportunity to have high impact using digital data to inform key business decisions.
BASIC QUALIFICATIONS
Applicant must have a bachelors degree with at least 4 years of experience; OR a masters degree with at least 2 years of experience; OR a PhD with 0 years of experience; OR as associates degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience.
3 year or more years experience in media analytics in a professional environment is preferred.
Knowledgeable about the pharmaceutical healthcare or a related life sciences industry and in their assigned line of business.
Acumen for analyzing data sets and providing actionable insights for executive decision making.
Strong collaboration skills and the ability to work effectively with cross-functional teams identifying risks and removing roadblocks to enable the teams to achieve successful delivery.
Familiarity with data-driven media planning and buying approaches.
Acumen for analyzing data sets and providing actionable insights for executive decision making.
Strong collaboration skills and the ability to work effectively with cross-functional teams.
Experience with web analytics tools such as Adobe Analytics (preferred) Google Analytics or similar platforms Adobe Tag Manager A/B testing platforms MTA tools Dynamic Creative Optimization and AI products.
Ability to contribute to cross-functional and cross-business projects and initiatives identifying risks and removing roadblocks to enable the teams to achieve successful delivery.
Strong writing presentation and influencing skills.
Ability to thrive under pressure take accountability and meet deadlines strong attention to detail.
Excellent listening time management organizational and interpersonal skills.
Demonstrated ability to work in a team environment.
Exceptional interpersonal skills.
Creative innovative problem solver who leads with insights derivedfrom data.
Experience with Microsoft tools such as Word PowerPoint Excel Teams.
Team player flexible adaptable energized and ready to roll of their sleeves to help create this new function within Media Measurement!
OTHER JOB DETAILS
Last Day to Apply: March 20 2026
Work Location Assignment: Hybrid requires 2 -3 days per week from site
Work Location Assignment:Hybrid
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing please email. This is to be used solely for accommodation requests with respect to the accessibility of our website online application process and/or interviewing. Requests for any other reason will not be returned.
Required Experience:
Manager
Key Skills
- Dreamweaver
- Bootstrap
- User Interface
- Dhtml
- Content developments
- Web contents
- HTML5
- Drupal
- HTML
- JavaScript
- Web Services
- XML
- Sharepiont
- E-Commerce
- Analytics
About Company
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