Paid Media Manager (Meta & TikTok)

Bauer Media

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profile Job Location:

London - UK

profile Monthly Salary: Not Disclosed
Posted on: Yesterday
Vacancies: 1 Vacancy

Job Summary

Location:London Hybrid 1 day/week onsite

About the Team

Jointhenewly formedBauer Media Audio (BMA) Social Video Marketing work collaboratively to grow our brands and connect with audiences through innovative campaigns. Youll be part of a creative fast-paced environment that values data-driven decisions and fresh ideasworking across some of the UKs most iconic radio brandsocial video accounts including Magic Radio Greatest Hits Radio Hits Radio KISS Absolute Radioas well as podcastscommercial events and our listening app Rayo. Youll work alongside Creative Leads and internal stakeholders from the social videobrand marketingpodcastandcommercial eventsteams.

About the Role

Werelooking for aPaid Media Manager Meta & TikTokspecialistto lead paid social advertising strategiesand delive willleveragepaid advertising on Meta and TikTok to amplify the impact of organiccontent and brand marketing teams in achieving their businessobjectives.

Youllplan and execute campaigns optimise performance and ensure budgets delivermaximumROI. This role blends creativity analytics and strategic thinking in a fast-paced media environment.

WhatYoullDo

  • Collaborate with socialvideoand brand teams to select content for paid promotion.
  • Recommend and review strategic approach across Meta and TikTok for a variety of objectives.
  • Manage ad accounts and key relationships with Meta and TikTok.
  • Research audiences define paid content pillars and stay on top of latest trends.
  • Monitor performance analyse data and adjust campaigns in real time for best results.
  • Prepare reports and provide insights for future strategies.
  • Present reports to key stakeholders.

WhatWereLooking For

  • Strong background in paid media management for Meta and TikTok channels.
  • Proven success in creating and executing paid media strategies on Meta and TikTok.
  • Strong analytical skills and ability to make data-driven decisions.
  • Expert knowledge of Meta and TikTok advertising best practices.
  • Highly organised with strong time management.
  • Ability to multi-task and prioritise in fast-paced environment.
  • Strong team player and communicator.
  • Desirable experience of using Sprout Social and Brandwatch platforms.

About Bauer Media Group


We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment alongside investments in other media related sectors. With more than 500 million copies sold each year we are one of Europes largest Publishers. From womens and celebrities magazines to TV listings to food and special interest we own some of the most popular publishing brands in Germany UK Poland and France both digital and print. But not only that. Reaching over 61 million listeners weekly we operate over 150 radio and podcast brands in nine countries spanning the UK Ireland Poland Slovakia Denmark Sweden Finland Norway and Portugal. Family-owned in the 5th generation Bauer Media focuses on the long-term with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12000 shares a common purpose: to deliver content and services that enrich peoples everyday lives.

Whats in it for you

  • Youll have 25 days holiday bank holidays & 2 volunteer days to use.
  • Your development matters so access to our internal training provider Bauer Academy is a huge win.
  • We have enhanced Maternity/Adoption Paternity and Shared Parental Leave Pay.
  • Youll have the opportunity for flexible working.
  • And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. Thats why we welcome everyone in their uniqueness regardless of e.g. religion gender skin color disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process please let us know by emailing

We are actively recruiting for this position so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process please email we would love to hear from you.


Required Experience:

Manager

Location:London Hybrid 1 day/week onsiteAbout the TeamJointhenewly formedBauer Media Audio (BMA) Social Video Marketing work collaboratively to grow our brands and connect with audiences through innovative campaigns. Youll be part of a creative fast-paced environment that values data-driven decisio...
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Key Skills

  • Digital Marketing
  • Marketing
  • Google Analytics
  • Google Docs
  • Facebook Advertising
  • Google AdWords
  • Google Marketing Platform
  • Google Ads
  • Media Buying
  • Media Planning
  • Social Media Management
  • DoubleClick

About Company

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At Bauer Media Group our purpose is to enrich everyday life by creating content that matters to millions of people across Europe.

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