Senior Event Marketing Manager Adaptive Planning

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About the Team

About the Role

As Senior Event Marketing Manager for Adaptive Planning youll own the strategy and execution of high-impact executive-level events across EMEA for the Adaptive Planning Business unit.

These will range from intimate C-suite dinners and hospitality programs to flagship trade shows and Workday-led conferences. This role sits at the intersection of brand pipeline and executive engagement and is critical to how we show up with senior finance and business leaders across the region.

Youll be responsible for designing experiences that feel thoughtful premium and commercially effectiveevents that senior executives actually want to attend and that sales and product leaders see as indispensable to revenue growth. Youll partner closely with regional sales leadership product marketing and corporate events teams while navigating the complexity of a global brand with local nuance.

This is a hands-on highly visible role for someone who combines flawless execution with strong strategic instincts commercial acumen and calm leadership under pressure.

• Own the end-to-end strategy and execution of executive events hospitality programs trade shows and Workday conferences across EMEA

• Design and deliver C-suitecaliber experiences (executive dinners roundtables private briefings customer councils) that drive senior-level engagement and pipeline impact

• Lead planning and on-site execution for major industry trade shows and Workday flagship events including sponsorship strategy booth experience session programming and executive presence

• Partner closely with Sales Product Marketing Growth Marketing and Customer Success to align events to our GTM priorities and target accounts

• Serve as a trusted partner to senior sales leaders supporting executive meetings customer engagements and bespoke hospitality moments

• Manage budgets vendors agencies and venues with precisionbalancing premium experiences with disciplined ROI

• Own event measurement and reporting including attendance quality executive engagement pipeline influence and post-event outcomes

• Ensure events reflect Workday brand standards while tailoring experiences for local markets and cultural nuance

• Act as a calm authoritative leader on-siteanticipating issues solving in real time and delivering consistently high-quality execution

About You

Basic Qualifications

• 7 years of experience in B2B event marketing field marketing or experiential marketing

• Proven ownership of executive-level events and hospitality programs including C-suite audiences

• Hands-on experience delivering large-scale trade shows and conferences (planning through on-site execution)

• Experience working in a matrixed global organisation partnering across regions and functions

• Strong project management skills with the ability to juggle multiple complex programs simultaneously

• Willingness to travel across EMEA frequently as needed

Other Qualifications

• Experience in enterprise SaaS technology or professional services environments

• Proficiency in German or French is preferred

• Track record of partnering effectively with senior sales and executive stakeholders

• Strong commercial mindsetable to connect event strategy to pipeline revenue and account impact

• Comfortable managing six-figure budgets agencies and high-stakes vendors

• Exceptional attention to detail paired with strong strategic judgement

• Confident polished communicator who can operate credibly with senior executives

• Experience supporting or working on Workday conferences or large global user events is a strong plus

• Familiarity with event measurement frameworks and CRM/marketing automation systems

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

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