Senior Marketing Specialist
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Job Summary
Nasdaq is seeking an experienced proactive and results-driven Marketing Specialist to join our European Marketing Team. The ideal candidate will have a strong background in marketing within the financial technology industry and a good understanding of the capital markets.
Based in London you will be responsible for planning developing and executing marketing programs launching and positioning products and measuring marketing performance to ensure continuous improvement. You will work closely with business sales and product stakeholders to identify and implement effective marketing strategies. This position reports to the Head of Marketing for European Markets based in London and you would work with the business area Digital assets.
Responsibilities
- Develops and executes comprehensive marketing strategies campaigns and product promotions across various online and offline channels.
- Collaborates with product and sales teams to understand market needs and create marketing collateral including presentations sales enablement materials website updates client communications whitepapers thought leadership content event support and more.
- Conceptualizes designs and implements marketing activities and materials such as brochures and audio/visual content.
- Manages relationships with external agencies to ensure their work meets organizational requirements deadlines and budget constraints.
- Works with the Events Team to promote Nasdaqs participation in conferences seminars and other industry events.
- Analyzes marketing metrics and KPIs to evaluate the effectiveness of campaigns and initiatives providing recommendations for optimization.
- Works with business and marketing specialists to model and lead the marketing funnel including its various stages and the handoff to sales.
- Tracks marketing ROI on sales pipeline trade volume and business unit growth.
- Actively seeks challenging assignments and is enthusiastic about exploring new opportunities to enhance marketing efforts.
Requirements
- Bachelors degree or equivalent.
- Proven experience with a focus on financial services investment/trading.
- Proven success in B2B demand generation marketing with experience in building marketing funnels and understanding sales pipelines.
- Strong understanding of financial markets products and regulatory environments.
- Analytical mindset with the ability to interpret and understand marketing metrics.
- Familiarity with marketing automation tools such as Marketo is good to have.
- Essential experience with Salesforce and funnel management including reporting data and analytics is good to have
Benefits and Rewards
We offer a competitive well-rounded rewards package that supports you and your family - inside and outside work.
Actual pay depends on your skills experience education and addition to base pay we offer short-term incentives (bonus or commission) and long-term incentives (equity) where applicable as well as the following benefits:
What We Offer
- Competitive base salary
- Annual bonus
- Annual equity grant
- Employee Stock Purchase Plan
- offering discounted company shares
- Pension matching
- 28 paid vacation days
- 6 additional days off per year
- Extra vacation time based on tenure
- Work from (almost) anywhere up to 20 days/year
- Paid time off to volunteer
- Health insurance
- 24/7 mental health support for you and your family
- Global mentoring program
- Unlimited access to e-learning platforms
- Hybrid work setup- 3 days a week in office
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age color disability national origin ancestry race religion gender sexual orientation gender identity and/or expression veteran status genetic information or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
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