Social Media Specialist

Believ: ABOUT US

At Believ formerly known as Liberty Charge were committed to sustainable transport being accessible to everyone. Were a Charge Point Operator (CPO) on a mission to create the UKs most reliable electric vehicle charging network that doesnt cost the earth and leaves no one behind. Providing equitable access to electric vehicle charging and achieving cleaner air for all is at the heart of the Believ mission. We work closely with local authorities and businesses to deliver reliable high quality charging networks at pace at scale and at zero cost.

We offer all the advantages of being a scale-up business but with the added security and long-term backing from well-known parents - Liberty Global (who also own our delivery partner Virgin Media O2) and Zouk Capital (who manage the Governments Charging Investment Infrastructure Fund).

Youll be joining this exciting journey at the start of our scale-up phase and working with us to hit the ambitious targets our shareholders have set. Youll become part of a passionate and supportive team in a fast-paced dynamic and result-driven environment.

About the role

You will be the go-to person for bringing our brand to life across social media working both independently and with agency partners to plan create and publish content that builds communities drives engagement and showcases our impact. As the boots on the ground youll be responsible for capturing real-time content from events site installations and team activity helping us tell authentic stories that connect with our audiences.

Key Responsibilities

Strategy & Channel Management

• Support the Digital Marketing Manager in creating the strategy owning the execution across all channels (inc. LinkedIn Instagram Meta X) aligned to marketing and business objectives
• Develop and maintain a rolling content calendar ensuring a consistent planned cadence of posts across all platforms
• Manage channel health inc. follower growth engagement trends audience composition and report on performance against agreed targets

Content Creation & Copywriting

• Write compelling on-brand copy for all social formats such as short-form captions to long-form LinkedIn posts adapting to each platform
• Liaise with colleagues across the business to ensure all relevant stories and content is shared via social media channels
• Brief direct and review creative assets (photography video graphics) in collaboration with designers and colleagues being our boots on the ground at Believ events site installations or partner activations to capture content
• Produce reactive and evergreen content that responds to trends news and conversations relevant to our brand and industry
• Maintain a consistent brand voice that is recognisable differentiated and aligned to brand guidelines

Community & Engagement

• Manage community engagement across all channels monitoring comments responding to messages and mentions and escalating issues when required
• Identify brand champions and community members finding ways to amplify their voices authentically
• Monitor sector conversations competitor activity and cultural movements for relevant engagement opportunities

Analytics & Reporting

• Own the regular social media performance report inc. key metrics such as reach engagement followers clicks conversions and share of voice. Use insights to inform strategy.
• Track KPIs for each channel against targets taking a test learn and optimise approach to improve performance.
• Stay up to date with platform updates and new or emerging channels

About you

At Believ we are building a culture that attracts and retains the best talent. We are a dedicated and high-performing team accustomed to working at pace in an ever-evolving industry and we are looking for people who are as passionate as us about cutting carbon emissions and providing cleaner air for all. The successful candidate will have the following attributes and skills:

Essential

• Minimum 3 years experience in a dedicated social media role with a demonstrable track record of growing and engaging audiences
• Excellent copywriting skills with the ability to tailor messaging based on channel and audience
• Proven experience managing multiple social channels simultaneously including third-party scheduling and analytics platforms
• Comfortable with data and analytics using information to steer direction of content strategy to increase performance
• Experience briefing creating teams and working with designers to create visual social media assets
• Experience filming and editing short-form video content with the ability to format for multiples channels

Desirable

• Experience with influencer and creator partnerships identifying briefing and managing those relationships
• Knowledge of SEO principles and how social content can support broader organic search performance

Benefits

• Competitive salary and bonus scheme
• 25 days annual leave plus the usual 8 UK Bank Holidays and the option to purchase up to 5 additional days per year*
• Access to wellbeing and mental health benefits such as the Calm app personal medical insurance critical illness cover dental optical & travel insurance income protection and life assurance
• Pension contribution matched up to 10%
• Access to our car benefit scheme and cycle to work scheme
• Access to our online learning platform to continue to develop and grow your career with us.
• 16 hours a year Volunteer Time Off to support causes that are important to you
• Virgin Media / O2 discounts and offers
• Access to VIP Arena Suites at the O2 Arena (London) and First Direct Arena (Leeds)
• Enhanced parental leave policies

* This perk can only be availed for the following calendar year by employees who started before 1st December

Location

The business is currently based in our office in Southwark. The position is full time hybrid with 3 days (Tuesday Wednesday & Thursday) based in the office. Believ is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for our people.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.