Social Media Specialist DACH (mfd)

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who you Join our top-notch team ofapproximately 50000diverse and high-performing professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT BLACKDECKER CRAFTSMAN STANLEY CUB CADET and HUSTLER.

The Job:
Our social media channels are key platforms for engaging with customers and partners. To strengthen our team we are seeking a creative and dedicatedSocial Media Specialist (m/f/d)with a focus on editorial management and influencer marketing. The Social Media Specialist is part of the digital marketing team and will work closely within the marketing team to develop and implement the social media activities in support of business objectives. Responsible for the German & Alpine region (GALP) in this role you will apply your deep understanding of different social media networks and all forms of social content (incl. UGC and Influencer) that drive brand and product awareness purchase intent and loyalty.

What Youll Do:

Editorial Management of Social Media Channels:

• Independently conceptualize plan and execute content tailored to specific target audiences across all relevant Stanley Black & Decker brand social media accounts ensuring alignment with overall brand messaging and objectives.

• Develop and implement innovative content strategies and storytelling approaches to increase engagement brand awareness and follower growth.

• Proactively monitor social media channels manage community interactions and foster positive engagement.

• Conduct in-depth analysis and reporting on the effectiveness of social media initiatives utilizing key performance indicators (KPIs) and data-driven insights to optimize future campaigns and content strategies.

• Collaborate closely with cross-functional teams - including Digital Product and Brand (both local and central) - as well as external agencies to ensure cohesive brand representation and maximize the impact of social media activities

Influencer Marketing & Management:

• Identify evaluate and engage with relevant influencers who align with the brands values and campaign objectives leveraging their reach to enhance brand visibility and credibility.

• Establish and nurture long-term mutually beneficial relationships with influencers and key opinion leaders acting as the primary point of contact.

• Strategically develop coordinate and oversee influencer collaborations from initial concept through execution ensuring deliverables meet brand standards and campaign goals.

• Continuously assess and measure the effectiveness of influencer partnerships providing detailed evaluations and recommendations to inform future collaboration strategies.

Qualifications:

• 35 years of experience managing brand social media channels ideally in an international environment.

• High sense of responsibility and reliability in all assigned tasks.

• Independent structured and meticulous working style and maintaining attention to detail and efficiency even when operating under tight deadlines or high-pressure situations.

• Strong proactivity and hands-on mentality by identifying opportunities for improvement taking initiative to address challenges and actively contributing to team objectives.

• Team player with excellent communication skills with colleagues and stakeholders.

• Creative thinker with the ability to implement innovative ideas.

• German Native Speaker & fluent business english language skills (verbal written and presentation)

We offer:

• An exciting role in an innovative and international environment

• A wide range of development opportunities tailored to your individual needs

• An attractive remuneration package

• A permanent position

• 30 days of vacation

• Flexible working time models & mobile working

• Employer-provided retirement benefits

At Stanley Black & Decker we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds regardless of nationality gender religion disability age or sexual identity.

Contact:

Shape your future with us we look forward to receiving your application! Please send us your detailed application documents stating your salary expectations and your earliest possible starting date exclusively online via our career site.

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Global Benefits & Perks
Youll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.