CDD Global Media and Measurement Director

Want to join a fast-moving company work among convivial teams and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry We are looking for a Global Media and Measurement Director! You will be based at The Island our office in central Paris.

Position Summary

Championing the moments that drive our consumers closer to our brands (Absolut Vodka Jameson Chivas Regal Havana Club Ballantines and more than 200 in the portfolio) is at the core of Pernod Ricards global Consumer Journey & Marketing Performance strategy; therefore it is business-critical that the Group makes sharp disciplined choices from marketing investment decisions (market brand touchpoint platform) to best-in-class media execution.

To maximize the ROI of our marketing investment through optimal mix and execution excellence we are searching for a Global Media and Measurement Director to join the Global Marketing team and help drive this transition into the evolved Global Media and Measurement team within broader Global CoE (Center of Expertise). This is a fixed-term role (CDD) of 8 months.

Reporting to the Global Consumer Journey and Marketing Performance Director the Global Media and Measurement Director will steer the implementation of our Group omni-media strategy and an advanced marketing performance measurement framework transforming insights into best-in-class execution guidelines for markets across brands & channels. This role is critical in driving data-informed decision-making optimizing marketing investments across touchpoints and enabling sustainable growth for our portfolio of brands.

You will oversee a talented international team of media and performance experts focused on understanding measuring and improving marketing ROI through executional excellence advanced analytics and marketing mix modeling.

Your key missions:

MEDIA EXECUTION EXPERTISE THOUGHT LEADERSHIP & GOVERNANCE Drive executional excellence in media activations to maximize Working A&P and audience reach.

• Provide strategic framework and codify/track execution best practices across media channels:
  paid & owned social influencer/creator digital eRetail and traditional

• Manage global relationships with partner media agencies & platforms (Meta Google Teads..) incl annual JBPs & multi-market pitches as part of our long-term Group media agency consolidation vision

• Test & learn on new platforms ad tech and stakes (e.g. sustainable media) to future-proof our mix

• Structure our holistic marketing performance framework on online/offline media across paid/owned/earned/shared channels and at portfolio brand campaign and touchpoint levels

MARKETING EFFECTIVENESS Support the improvement of our Group A&P ROS and Working/Non-Working A&P ratio

• Expert guidance & steer: support Markets in measuring & explaining Return on Sales (ROS) of their A&P investment to help improve effectiveness through optimal spend levels & execution by touchpoint leveraging Matrix (our internal Marketing Mix Model). Build transversal learnings share best practices and monitor/increase markets adoption of strategic recommendations.

• Support at Group-level bolder A&P allocation choices and track/share learnings and levers with Top Management to continue improving our Working/Non-Working A&P ratio

• Curate our marketing performance data ecosystem: from capture to validation to measurement (Matrix MMM Extract data collection Execution Tracker Digital Media Cockpit)

If you recognize yourself in the description below dont wait to apply!

• 15 years of experience in Media Digital Marketing or Marketing Effectiveness with at least 5 years in a Head of/Director-level capacity.

• Proven track record within a Global CPG (Consumer Packaged Goods) organization or a top-tier Media Agency leading global CPG accounts.

• Demonstrated success in guiding and steering the strategic investment direction of multi-million dollar global A&P (Advertising & Promotion) budgets and optimizing Working/Non-Working ratios..

• Deep expertise across the full funnelfrom traditional (TV/OOH) to digital (Programmatic Paid Social Search) and emerging channels (eRetail Influencer/Creator economy)

• High proficiency in Marketing Mix Modeling (MMM) attribution modeling and Return on Sales (ROS) analysis. You should be able to translate complex data into so-what insights for executive leadership.

• Expert-level experience in managing multi-market pitches and driving high-level Joint Business Plans (JBPs) with platforms/publishers

• Familiarity with marketing technology (MarTech/AdTech) stacks data governance and the capture-to-validation pipeline of marketing data.

Leadership & Soft Skills

• Change Management: Ability to lead a team through an organizational transition with empathy and clear vision.

• Stakeholder Influence: A diplomat-negotiator mindset. You must be able to influence Marketing Leaders and Expert teams to adopt global frameworks.

• International Mindset: Experience animating diverse remote and international teams across multiple time zones and cultures.

• Agility: As this is an 8-month CDD the ability to onboard rapidly and deliver immediate impact is critical.

Bonus Qualifications (Advantage)

• Direct experience in the Alcohol & Spirits industry (understanding the dark market advertising regulations).

• Experience in B2B2C environments (where the consumer journey involves third-party distributors or retailers).

• Familiarity with AI-driven media optimization tools.

Wait theres more

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture the possibility to work remotely (up to 2 days a week) a very complete mutual insurance an attractive compensation including profit-sharing the possibility to train daily employee events

Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.

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