Performance Marketing Manager Creative Optimization

Los Angeles, CA - USA

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

As a Performance Marketing Manager you play a pivotal role in shaping and optimizing paid social programmatic display and digital campaigns through strategic creative testing and data-driven insights. You combine analytical rigor with creative instincts to drive learning agendas evaluate ad performance across channels and continually push for higher impact. Your strong collaboration with creative teams allows you to unlock new opportunities in paid social and programmatic environments using actionable insights and A/B testing to enhance business results.

About the Role

Drive performance marketing creative testing and strategy across paid social and programmatic display channels
Analyze and interpret ad performance data across social display and programmatic platforms to identify areas for improvement and growth
Develop and manage learning agendas that fuel creative development and optimization across all digital channels
Work closely with performance creative teams providing strategic direction for asset creation and enhancement in social and programmatic environments
Collaborate with external agencies and demand-side platform (DSP) partners to execute test and improve paid social and programmatic display campaigns
Provide actionable insights and guidance to creative teams leveraging data-driven findings and successful creative trends from paid and programmatic channels
Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders

About You
Minimum Qualifications

2 years of performance media marketing experience with strong emphasis on paid social programmatic display and creative testing
Demonstrated experience generating ROI-based results in paid social display and programmatic media channels
Expertise in interpreting marketing data and analytics; skilled in developing creative testing strategies including A/B testing
Strong presentation skills and ability to translate data into actionable strategic recommendations
Experience partnering across teams agencies and creative functions to drive campaign results

Preferred Qualifications

Proficiency in data analysis tools and advanced Excel skills including Pivot Tables
Familiarity with leading social media and display advertising platforms and DSPs (e.g. Google Meta TikTok YouTube The Trade Desk Amazon DSP)
Experience developing and leading learning agendas and creative testing roadmaps
Demonstrated creative problem-solving intellectual curiosity and strategic thinking
Bachelors degree in Marketing Communications Business or related field; leadership potential

Whatyoullget

Our team members fuel our strategyinnovationand growth so we ensure the health and well-being of not just you but your family too! We goabove and beyondto give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put:Wevegot your back. Check out our full list ofBenefits and Perks.

Aboutus

Rocketis a Detroit-based company made up of businesses that provide simplefastand trusted digital solutions for complex transactions. The name comes from our flagship business now known as Rocket Mortgage which was founded in 1985. Todaywerea publicly traded company involved in many different industries including mortgages fintech realestateand more.Wereinsistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.Apply today to join a team that offers career growth amazingbenefitsand the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may bemodifiedat the discretion of thecompany at any time. Decisions related to employment are not based on race color religion national origin sex physical or mental disability sexual orientation gender identity or expression age military or veteran status or any other characteristic protected by state or federal law. Thecompany provides reasonableaccommodationsto qualified individuals with disabilitiesin accordance withapplicable state and federal laws. Applicantsrequiringreasonable accommodations in completing the application and/orparticipatingin the application process should contact a member of the Human Resources team at.

Required Experience:

Manager

Drive performance marketing creative testing and strategy across paid social and programmatic display channels
Analyze and interpret ad performance data across social display and programmatic platforms to identify areas for improvement and growth
Develop and manage learning agendas that fuel creative development and optimization across all digital channels
Work closely with performance creative teams providing strategic direction for asset creation and enhancement in social and programmatic environments
Collaborate with external agencies and demand-side platform (DSP) partners to execute test and improve paid social and programmatic display campaigns
Provide actionable insights and guidance to creative teams leveraging data-driven findings and successful creative trends from paid and programmatic channels
Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders

About You
Minimum Qualifications

2 years of performance media marketing experience with strong emphasis on paid social programmatic display and creative testing
Demonstrated experience generating ROI-based results in paid social display and programmatic media channels
Expertise in interpreting marketing data and analytics; skilled in developing creative testing strategies including A/B testing
Strong presentation skills and ability to translate data into actionable strategic recommendations
Experience partnering across teams agencies and creative functions to drive campaign results

Preferred Qualifications

Proficiency in data analysis tools and advanced Excel skills including Pivot Tables
Familiarity with leading social media and display advertising platforms and DSPs (e.g. Google Meta TikTok YouTube The Trade Desk Amazon DSP)
Experience developing and leading learning agendas and creative testing roadmaps
Demonstrated creative problem-solving intellectual curiosity and strategic thinking
Bachelors degree in Marketing Communications Business or related field; leadership potential

Whatyoullget