Marketing Director
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Job Location:
Cleveland, TN - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Key Accountabilities
- Marketing Strategy & Content Leadership
- Lead execution of the annual marketing operating plan (AOP) and support budget adherence.
- Lead the development and execution of integrated marketing strategies aligned to key audiences and business objectives.
- Translate business priorities into clear actionable marketing plans and campaigns.
- Conduct client and competitor research to inform strategy positioning and messaging.
- Define content themes messaging frameworks positioning and SEO/web strategy.
- Ensure consistency and quality across all content and channels.
- Campaign & Channel Management
- Oversee planning execution and optimization of marketing campaigns across digital social PR and paid media.
- Ensure campaigns align with brand standards strategic objectives and performance goals.
- Oversee social media and web content strategy ensuring consistent voice message and visual identity and strong SEO performance.
- Client Marketing Sales Support & Proposals
- Lead development of clientspecific marketing and sales support materials including pitch decks brochures case studies and supporting collateral.
- Support pursuits and major proposal efforts by providing strategic guidance on positioning messaging and presentation quality.
- Lead marketing participation in relevant conferences and trade shows including development of supporting materials.
- Performance Measurement & Marketing Insights
- Own marketing KPIs measurement and reporting across channels.
- Analyze performance data and translate insights into actionable recommendations.
- Apply analytics to support both short-term optimization and long-term marketing decision-making.
- Continuously improve marketing effectiveness prioritization and processes through data-driven insight.
- Team Leadership Agency Collaboration & Cross Functional Alignment
- Provide direction mentorship and feedback to internal marketing team members. Ensure team members are being developed.
- Guide and review the work of the Marketing Coordinator to ensure quality consistency and alignment with objectives.
- Manage relationships with external agencies including briefings reviews approvals and performance management.
- Partner with HR Business Development MSLs Project Delivery and other teams to align marketing initiatives with business goals.
Success In This Role Looks Like
- Marketing efforts are clearly aligned to business priorities and deliver measurable impact.
- Content campaigns and client materials are strategic polished and consistent with Nexus branding.
- Marketing is viewed as a strong partner in supporting talent acquisition and client pursuits proposals and business development.
- Data and insights actively guide decisions and resource allocation.
Core Skills & Competencies
- Marketing Operations & Function Building: Demonstrated capability to establish and scale a standalone marketing function including development of workflows processes standards reporting and governance. Comfortable building structure where it does not yet exist.
- Strategic Marketing Leadership: Ability to translate business strategy into integrated actionable marketing plans that drive growth strengthen brand positioning and support client engagement recruiting and sales enablement. Demonstrates sound judgment in prioritization sequencing and resource allocation.
- Content SEO & Channel Expertise: Strong working knowledge of content strategy SEO social media PR events and paid media with the ability to guide execution evaluate quality and ensure consistency across channels.
- Client Marketing & Sales Enablement Support: Ability to support business development through highquality clientfacing materials including pitches proposals brochures and case studies. Skilled in shaping messaging positioning and presentation quality for competitive pursuits.
- DataDriven Decision Making: Demonstrated ability to define marketing KPIs analyze performance data and translate insights into actionable recommendations. Uses analytics to inform both shortterm optimization and longterm strategic direction.
- Campaign & Performance Management: Strong capability to plan oversee and optimize integrated marketing campaigns ensuring alignment with brand standards strategic objectives timelines and performance goals.
- CrossFunctional Collaboration & Influence: Proven ability to partner effectively with leadership Market Sector Leaders (MSLs) HR Business Development Project Delivery and other stakeholders. Able to influence without authority and align diverse priorities and strong opinions toward shared goals.
- Team Leadership & Talent Development: Ability to lead mentor and develop marketing team members through clear expectations feedback and coaching. Ensures quality consistency and professional growth within the team.
- Agency & Vendor Management: Experience managing external agencies and vendors including briefing review approval and performance management to ensure timely delivery and alignment with marketing objectives.
- Communication & Executive Presence: Clear confident communicator capable of articulating marketing strategy insights and recommendations to senior leaders and stakeholders. Maintains professionalism credibility and clarity in both written and verbal communication.
Education & Experience
- Education: Bachelors degree in marketing business communications or a related field required; MBA or advanced degree preferred. Ongoing professional development in marketing strategy analytics and leadership strongly valued.
- Professional Experience: 10 years of total work experience in Marketing or Communications for a service-based company such as an Accounting Firm Law Firm Business Consultancy Engineering or AEC firm etc. Needs experience leading cross-functional teams and leading with influence without direct authority.
Competitive Benefits
Learn more about our competitive benefits in detail.
Why Nexus
Nexus Engineering Group a distinguished independent full-service engineering procurement and construction management (EPCm) firm provides comprehensive support to clients from concept through startup. With over a decade of demonstrated engineering and design success Nexus stands out as the firm of choice for those valuing integrity and expertise.
At Nexus you will be part of a talented and passionate team dedicated to excellence and innovation. We foster a collaborative and engaging work environment making it a place where youll enjoy contributing to impactful projects. Joining Nexus means aligning with a firm renowned for its creativity dedication and relentless focus on achieving client goals.
Nexus Engineering Group Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion disability sex sexual orientation gender identity or expression age national origin veteran status genetic information union status and/or beliefs or any other characteristic protected by federal state or local law.
Sponsorship & Work Authorization
Nexus Engineering Group is unable to sponsor employment authorization in the United States for this position.
ThirdParty Agency Notice
Nexus Engineering Group does not accept unsolicited resumes or candidate submissions from external recruiters or agencies. We only engage approved thirdparty partners under a written agreement initiated by our Talent Acquisition team for specific searches. Any resumes submitted without prior authorization or a current agreement will not be eligible for placement fees and will be considered the property of Nexus Engineering Group.
Required Experience:
Director
Key Skills
About Company
We're a full-service, independent engineering firm that builds long-term value for clients from concept to start-up. We think differently.
