We are a creative media and technology agency building the next generation of AI-powered solutions for brands. This role leads our Data Decision Science and Gen AI practice with full P&L ownership revenue targets and delivery responsibility.
This is not a CDP/CRM or traditional MarTech role. The focus is on analytics-led decisioning and Gen AI use cases across creative and mediafrom content scaling and personalization to media intelligence and marketplace optimization.
You will build products win business deliver impact and scale a high-performing team.
Job Description:
What You Will Own
Business & P&L Leadership
Own theData & Gen AI practice P&L including revenue margins utilization and growth
Build and chaseannual revenue targetsthrough new client acquisition and expansion
Shapecommercial modelsfor AI products platforms and services
Partner with agency leadership on practice strategy and investment decisions
Solutioning & Sales
LeadAI-led solution designfor pitches RFPs and proactive proposals
Translate brand creative and media problems intoclear AI-powered business solutions
Act as aclient-facing leaderin senior conversations QBRs and steering committees
Balance ambition with feasibilitywhat can be soldanddelivered credibly
Gen AI & Analytics Capability
Define and deliverGen AI use casesacross:
Creative content scaling & adaptation
Personalization at scale (creative media)
AI-assisted creative tools and workflows
Media analytics optimization and intelligence
Marketplace and commerce media performance optimization
Builddecision science and advanced analyticsframeworks that directly impact marketing outcomes
Move beyond experimentation toproduction-grade AI systems
Product & IP Development
Conceptualize and buildAI accelerators tools and platforms
Drive products fromidea prototype client deployment scale
Decide when to build partner or leverage existing AI models and platforms
Ensure solutions arerepeatable defensible and commercially viable
Delivery & Execution
Ownend-to-end deliveryof AI and analytics engagements
Ensure solutions areengineered properly scalable and secure
Balance speed with robustnessPOCs that convert into real systems
Maintain delivery quality while scaling multiple clients and products
Team Building & Leadership
Build and lead an initial510 member team scaling over time
Hire across engineering data science analytics and AI solution roles
Set technical standards ways of working and delivery rigor
Develop talent that understandsboth AI and creative/media contexts
What Were Looking For
Must-Have Capabilities
Proven experience owning or leading aP&L-backed analytics / AI practice
Strong background inanalytics decision science or applied AI
Hands-on exposure toGen AI systems(LLMs orchestration model integration)
Experience buildingAI solutions for marketing creative media or commerce
Ability tosell solution deliver and scalenot just advise
Comfort operating in ambiguity: you canseek solve sell and ship
Engineering & Technical Depth
Strong engineering mindset (even if you no longer code daily)
Experience with modern AI/data stacks
Understanding of:
LLMs and multimodal models
AI orchestration and production deployment
Data pipelines analytics layers and performance systems
Knows the difference betweendemos pilots and production systems
Creative & Media Adjacency
Genuine understanding ofcreative workflowsand media ecosystems
Experience applying AI to:
Creative operations and content pipelines
Media planning optimization and insights
Commerce and marketplace media
Able to collaborate seamlessly withcreative media and strategy teams
Leadership & Mindset
Builder mentality with commercial sharpness
Comfortable being accountable for numbers not just ideas
Clear communicator who can translate AI intobusiness outcomes
Bias for action: moves fast learns fast delivers faster
What This Role Is Not
Not a CDP/CRM or MarTech implementation role
Not a pure research or experimentation lab
Not a support functionthis is agrowth and revenue engine
Why Join Us
Opportunity to build acategory-defining AI practiceinside a creative media environment
Freedom to shapeproducts IP and teams
Direct access to senior clients and large transformation mandates
Rare chance to sit at the intersection ofAI creativity media and business impact
Location:
Mumbai
Brand:
Fractal
Time Type:
Full time
Contract Type:
Permanent
We are a creative media and technology agency building the next generation of AI-powered solutions for brands. This role leads our Data Decision Science and Gen AI practice with full P&L ownership revenue targets and delivery responsibility.This is not a CDP/CRM or traditional MarTech role. The focu...
We are a creative media and technology agency building the next generation of AI-powered solutions for brands. This role leads our Data Decision Science and Gen AI practice with full P&L ownership revenue targets and delivery responsibility.
This is not a CDP/CRM or traditional MarTech role. The focus is on analytics-led decisioning and Gen AI use cases across creative and mediafrom content scaling and personalization to media intelligence and marketplace optimization.
You will build products win business deliver impact and scale a high-performing team.
Job Description:
What You Will Own
Business & P&L Leadership
Own theData & Gen AI practice P&L including revenue margins utilization and growth
Build and chaseannual revenue targetsthrough new client acquisition and expansion
Shapecommercial modelsfor AI products platforms and services
Partner with agency leadership on practice strategy and investment decisions
Solutioning & Sales
LeadAI-led solution designfor pitches RFPs and proactive proposals
Translate brand creative and media problems intoclear AI-powered business solutions
Act as aclient-facing leaderin senior conversations QBRs and steering committees
Balance ambition with feasibilitywhat can be soldanddelivered credibly
Gen AI & Analytics Capability
Define and deliverGen AI use casesacross:
Creative content scaling & adaptation
Personalization at scale (creative media)
AI-assisted creative tools and workflows
Media analytics optimization and intelligence
Marketplace and commerce media performance optimization
Builddecision science and advanced analyticsframeworks that directly impact marketing outcomes
Move beyond experimentation toproduction-grade AI systems
Product & IP Development
Conceptualize and buildAI accelerators tools and platforms
Drive products fromidea prototype client deployment scale
Decide when to build partner or leverage existing AI models and platforms
Ensure solutions arerepeatable defensible and commercially viable
Delivery & Execution
Ownend-to-end deliveryof AI and analytics engagements
Ensure solutions areengineered properly scalable and secure
Balance speed with robustnessPOCs that convert into real systems
Maintain delivery quality while scaling multiple clients and products
Team Building & Leadership
Build and lead an initial510 member team scaling over time
Hire across engineering data science analytics and AI solution roles
Set technical standards ways of working and delivery rigor
Develop talent that understandsboth AI and creative/media contexts
What Were Looking For
Must-Have Capabilities
Proven experience owning or leading aP&L-backed analytics / AI practice
Strong background inanalytics decision science or applied AI
Hands-on exposure toGen AI systems(LLMs orchestration model integration)
Experience buildingAI solutions for marketing creative media or commerce
Ability tosell solution deliver and scalenot just advise
Comfort operating in ambiguity: you canseek solve sell and ship
Engineering & Technical Depth
Strong engineering mindset (even if you no longer code daily)
Experience with modern AI/data stacks
Understanding of:
LLMs and multimodal models
AI orchestration and production deployment
Data pipelines analytics layers and performance systems
Knows the difference betweendemos pilots and production systems
Creative & Media Adjacency
Genuine understanding ofcreative workflowsand media ecosystems
Experience applying AI to:
Creative operations and content pipelines
Media planning optimization and insights
Commerce and marketplace media
Able to collaborate seamlessly withcreative media and strategy teams
Leadership & Mindset
Builder mentality with commercial sharpness
Comfortable being accountable for numbers not just ideas
Clear communicator who can translate AI intobusiness outcomes
Bias for action: moves fast learns fast delivers faster
What This Role Is Not
Not a CDP/CRM or MarTech implementation role
Not a pure research or experimentation lab
Not a support functionthis is agrowth and revenue engine
Why Join Us
Opportunity to build acategory-defining AI practiceinside a creative media environment
Freedom to shapeproducts IP and teams
Direct access to senior clients and large transformation mandates
Rare chance to sit at the intersection ofAI creativity media and business impact
Location:
Mumbai
Brand:
Fractal
Time Type:
Full time
Contract Type:
Permanent
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