Senior Director, Brand Marketing
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
We are seeking a highly experienced and strategicSenior Director Brand Marketingto lead the brand function and elevate our market presence. This role is accountable for driving the development and execution of an integrated brand strategy that supports our business and brand goals. The Senior Director will own and execute proposition campaign activation brand marketing initiatives sponsorships social media and MCV channel communications community investment strategy and crossfunctional alignment across the organisation.
The ideal candidate is a forwardthinking and creative brand leader with strong strategic instincts deep marketing expertise exceptional stakeholder management capabilities and a proven track record of delivering results in a complex matrix environment. The role reports to the Head of Brand Marketing Customer Engagement & Partnerships.
Position Responsibilities:
Brand Strategy & Leadership
Lead the development refinement and execution of a holistic brand strategy to strengthen brand equity and support longterm business objectives.
Oversee brand positioning value proposition messaging frameworks and brand governance.
Identify emerging market opportunities evolving customer needs and cultural trends to guide strategic brand decisions.
Proposition Campaign Activation Sponsorship & Brand Marketing
Drive integrated campaign planning and execution for product and proposition launches across paid owned and earned channels.
Oversee sponsorship strategy evaluation negotiation and activation to enhance brand visibility and strengthen key partnerships.
Ensure creative excellence and highimpact storytelling aligned with brand direction.
Partner with agencies internal teams and crossfunctional stakeholders to deliver seamless campaign rollouts.
Oversee budget management performance tracking and optimisation of brand initiatives.
Social Media & MCV Channel Leadership
Lead strategy content planning and performance management across all social media platforms to drive engagement brand affinity and community growth.
Oversee MCV channel communications ensuring alignment of positioning messaging and customer experience.
Establish a datadriven insightsled content strategy and performance measurement framework.
Community Investment Strategy & Activation
Develop and lead the companys community investment strategy focusing on initiatives that reinforce brand purpose and social impact.
Build partnerships with NGOs community organisations and external stakeholders to maximise visibility engagement and societal contribution.
Oversee endtoend activation storytelling governance and reporting of community initiatives.
Media Strategy & Governance
Oversee media planning buying and optimisation to maximise media performance and elevate brand reach and resonance.
Evaluate new media opportunities platforms and innovations to enhance brand effectiveness.
Crossfunctional Collaboration
Build strong partnerships across Distribution Product Health L&C and other business units.
Translate business objectives into impactful brand and marketing strategies that drive commercial and customer outcomes.
Align on priorities messaging and execution timelines to ensure cohesive and effective delivery.
Global & Regional Alignment
Collaborate with global and regional brand marketing and communications teams to ensure local strategies campaigns and communication materials align with global brand standards and guidelines.
Represent the market in global/regional discussions workstreams and governance forums.
Required Qualifications:
Bachelors degree in Marketing Communications Business or a related discipline.
15 yearsof relevant brand marketing experience preferably within financial services insurance or other consumerfacing industries.
Demonstrated experience leading brand strategy integrated marketing campaigns and highimpact brand initiatives.
Strong leadership capabilities with experience managing teams and a proven ability to influence stakeholders cross functions
Exceptional communication presentation and strategic storytelling skills in both written and spoken English and Chinese
Innovative datadriven and passionate about building brands that connect meaningfully with people.
When you join our team:
- Well empower you to learn and grow the career you want.
- Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
- As part of our global team well support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Working Arrangement
Required Experience:
Exec
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
