Senior Executive, Performance Activation

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

6300 - Senior Executive Performance Activation - MM&D

About WPP Media

WPP Media part of WPP is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About T&P: A Leading WPP Media Brand

T&P is one the worlds leading full service creative and media agencies connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners it brings together content and distribution into a single holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018 T&P is focused on harnessing AI across all its outputs with its 1900 people already trained on WPPs proprietary AI platform Creative Studio to deliver enhanced outcomes for clients.

Role Summary and Impact

As the agency expands its digital activation offering the Senior Performance Activation Executive will be a key contributor to the day-to-day activation of campaigns taking ownership of complex tasks and ensuring the successful delivery of campaigns across your client portfolio. This role will primarily focus on advanced activation within Paid Social channels with opportunities to expand across ProgrammaticandPaid Search.

This role requires a deep understanding of Paid Social platforms strong execution skills and an analytical approach to optimisation. The Senior Performance Activation Executive will confidently execute and optimise campaignsprovidingvaluable insights anddemonstratingleadership through mentorship and peer-to-peer knowledge sharing. They will be instrumental in fostering a high-performing AI-driven Performance Activation team that consistently delivers exceptional results.

Individuals in this rolepossessproven activation experience across Paid Social channels and a strong willingness to expand this knowledge to other digital channels. This role requires strong attention to detail proactive workload management excellent communication skills teamwork and a robust Performance Mindset.

Your contributions will directlyimpactour Digital offering and support our mission in building theindustriesmost innovative AI-driven Performance Practice. This is an excellent opportunity to deepen your channel-specific activation skillset be on the forefront of implementing AI technology further develop workload management and mentoring skills and help create a Performance Mindset culture within the agency.

If you enjoy in-platform activation are highly meticulous with processpossessa strong Paid Social background and are interested in adopting more AI to our campaign activation - please put your name forward for the Senior Performance Activation Executive position.

Key Responsibilities

• Responsible for the advanced execution and implementation of best-in-class full-funnel digital activation tasks with a primary focus on Paid Social ensuring accuracy and time efficiency.
• Responsible for diligently following and executing cross-channel Digital processes across your client portfolio acting as a role model for junior team members.
• Responsible for in-depth data analysis formulating robust optimisation suggestions and implementing them accurately and effectively to significantly improve account performance in line with businessobjectives.
• Responsible for actively showing a Performance Mindset culture by consistently putting forward innovative optimisation recommendations with the goal of surpassing our clients businessobjectives.
• Responsible for contributing to a supportive team environmentassistingpeers and junior executives with workload management and ensuring no person is left behind.
• Responsible for ensuring data insights and learnings in all campaign analysis and reports are delivered to the highest quality.
• Demonstrate a comprehensive understanding of the different proprietary and third-party tools used across digital media (execution tracking optimisation management and analytics) advising on their effective use.
• Responsible for the proactive management of your own workload and contributing to the effective allocation of tasks ensuring deadlines are met and outputs are of a high standard.
• Responsible for dedicating time to personal development stayingup-to-datewith all full-funnel digital activation certifications Betas best practices and industry changes especially within Paid Social.
• Responsible formaintainingfinancial accuracy through the planning & buying process with on-time delivery.

Skills and Experience

• Strong experience in setting up activating and optimising campaigns across Paid Social channels is essential.
• Willingness to learn and activate on platforms across other digital channels such as Paid Search Programmatic and Retail Media (experience in these is a bonus).
• Ensure certifications across all activation platforms are completed andup-to-date.
• Someone who believes in a culture of mutual support actively helping each other especially during busy times to ensure everyone feels supported and to achieve our goals as a team.
• Being an energetic pioneering and honest person who shows accountability.
• Strong organisational skills and exceptional attention to detail.
• A proven Performance Mindset.
• Curiosity and ability to embrace change is needed.
• Supportive nature to those around you with an interest in mentoring junior team members.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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