IN-Senior AssociateBrand and Public PolicyMedia relationsIFSGurgaon

Job description and summary:

The AM/Manager in PwC Indias Brand and Public Policy team will play a pivotal role in building strategic brand alliances and enhancing the firms engagement with public policy institutions. This position requires a candidate with relevant experience in policy advocacy strategic brand building and stakeholder engagement to elevate PwCs brand presence and influence in critical policy areas.

Responsibilities:

• Develop and execute strategies to strengthen PwCs brand through partnerships and active participation in industry associations.
• Identify establish and nurture strategic brand alliances and networks that align with PwCs objectives.
• Represent PwC at key industry events forums and seminars to enhance brand visibility and credibility.

• Monitor and analyze key policy matters market trends and industry happenings that influence the business ecosystem.
• Identify opportunities for strategic partnerships and interventions that align with PwCs core areas of focus.
• Provide insights and recommendations to senior leaders on emerging policy issues and potential impacts on the business.

• Design and implement policy advocacy campaigns and initiatives to position PwC as a thought leader in areas of strategic importance.
• Collaborate with internal teams to develop and disseminate impactful policy position papers reports and whitepapers.
• Drive PwCs participation in industry consultations and policy development forums.

• Develop and maintain a structured engagement plan for PwC senior leaders with external stakeholders including academia quasi-regulators and think tanks.
• Facilitate and coordinate high-level meetings discussions and collaborations to advance PwCs brand and policy goals.
• Ensure consistent and impactful external communication to enhance stakeholder relationships.

• Responsible for PwCs advocacy efforts by identifying and pursuing direct and indirect advocacy opportunities.
• Build coalitions and alliances to support PwCs policy advocacy objectives.
• Serve as an advocate for PwC on relevant policy issues at various platforms.

Qualifications and Experience:

• Bachelors degree in public policy Communications Business or a related field. A masters degree is strongly preferred.
• Minimum of 4-6 years of experience in policy advocacy public affairs or strategic brand management.
• Proven track record of building and maintaining strategic relationships with industry associations and public policy institutions.
• Strong understanding of the political and regulatory landscape in India and its impact on businesses.
• Demonstrated ability to draw upon and build personal networks to enhance brand & policy initiatives.
• Excellent communication negotiation and presentation skills.
• Ability to work collaboratively in a matrixed organization and influence cross-functional teams.

Metrics of Success:

• Successful development and execution of brand-building strategies resulting in enhanced brand recognition and reputation.
• Establishment of meaningful and strategic partnerships with key industry and policy stakeholders.
• Effective engagement of senior PwC leaders in high-impact policy forums and associations.
• Measurable progress in advocacy efforts evidenced by favorable policy outcomes for PwC.
• Positive feedback from internal and external stakeholders on brand and policy initiatives.

Mandatory skill sets:
Branding Public Policy Evaluations

Preferred skill sets:
Policy Advocacy

Years of experience required:

6 years

Education qualification:

MBA/PGDM