Specialist II, City Marketing, Sportswear, Shanghai, GSH & GBY GC

Shanghai - China

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

We are looking for a Specialist II City Brand Marketing to support Shanghai Great Shanghai and Greater Bay Area city marketing Sportwear initiatives. This role focuses on bringing city brand plans to life through strong execution community engagement and cross-functional coordination.

The person will work closely with the City Brand Marketing Manager and cross-functional teams to deliver culturally relevant brand experiences that connect Nike with local sport and youth communities.

Key Responsibilities:

Support development and execution of city marketing plans across Shanghai GSH and GBA

Assist in turning brand strategies into local activations events and community-based programs

Work closely with communities partners and agency to ensure smooth execution

Coordinate cross-functional teams including Brand Retail Digital Sports Marketing etc.

Track timelines deliverables and production processes to ensure on-time delivery

Support budget tracking and agency management

Contribute to local insight gathering sport trends youth culture and community movements

Help manage on-site execution of events and experiences

Experience & Functional Skills Required:

35 years of experience in marketing brand activation or event/project management

Strong interest in sport culture youth trends and city lifestyle

Familiar with Shanghai and/or GBA city culture and communities

Experience supporting end-to-end execution of marketing projects or events

Good understanding of brand marketing fundamentals

Strong coordination and communication skills

Detail-oriented with solid project tracking ability

Comfortable working in a fast-paced cross-functional environment

Fluent in both Chinese and English

Key Working Partners:

Brand Marketing (NSW)

Sports Marketing

City Retail

Retail Marketing

Creative

Community and Cultural Partners

Agency

What Success Looks Like:

You are a reliable executor and culture connector helping translate brand direction into well-run locally meaningful city experiences that strengthen Nikes presence in youth culture.

Required Experience: