Marketing Manager Shanghai

Job Summary

We are seeking a strategically oriented highly organized and creatively proficient Marketing Manager to oversee the global offline and digital presence of company brands. This critical role is responsible for end-to-end Exhibition Management and the strategic development of company WeChat Ecosystem with the core objective of enhancing brand authority expanding market penetration and driving high-quality lead generation to support the companys long-term business objectives.

In This Role Your Responsibilities Will Be:

Lead the full lifecycle of industry trade shows and corporate events covering booth strategy vendor management on-site execution stakeholder coordination lead tracking and performance analysis to maximize event ROI.

Manage daily operation and strategic growth of WeChat Official Account and Video Channel including content planning copywriting visual optimization and fan engagement to elevate account influence and user activity.

Develop and execute integrated content calendars aligning offline events with online digital campaigns for consistent brand messaging tone and visual identity across all channels.

Build and optimize the companys private traffic pool (WeChat groups) enhance user interaction via campaigns live streaming and social CRM to improve user loyalty and conversion.

Lead the production of marketing collaterals including digital posters short video scripts bilingual press releases and brand materials ensuring professionalism and brand consistency.

Source evaluate and manage external partners (design booth construction PR agencies) ensuring quality delivery on-time completion and budget compliance.

Define and monitor KPIs for exhibitions and WeChat operations conduct data analysis and provide actionable insights to optimize marketing strategies.

Uphold brand guidelines ensuring all marketing activities and materials maintain the companys professional high-end brand image and global standards.

Who You Are:

A proactive problem-solver with a strong aesthetic sense excellent communication skills and the flexibility to travel for event-related work as required. You possess a results-oriented mindset strong organizational capabilities and the ability to thrive in a dynamic fast-paced environment while maintaining attention to detail and adherence to high professional standards.

For This Role You Will Need:

Bachelors degree or above in Marketing Engineering or related disciplines.

A minimum of 8 years of proven experience in marketing communications (Marcom) event management and digital marketing with preferred experience in B2B or premium B2C industries.

Expert-level proficiency in WeChat backend operations as well as in-depth understanding of TikTok Little Red Book and the latest digital marketing trends in the Chinese market.

Demonstrated capability in managing complex logistics for large-scale exhibitions effectively prioritizing tasks and meeting multiple deadlines simultaneously.

Exceptional English writing and editing abilities with the capacity to independently create and refine bilingual marketing content.

Occupational Health and safety acumen