Media Planning Specialist

Copenhagen - Denmark

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Job Description

Ready to shape the future of media planning at one of the worlds most iconic brands

At LEGO Retail were building a performance-driven audience-first ecosystem that fuels ecommerce growth and brand engagement across . Were looking for a cross-channel media planner with strong agency experience across paid media search programmatic and performance who understands how to turn strategy into measurable results.

Youll bring a sharp POV on channel investment a solid grasp of planning principles and deep knowledge of KPIs like reach CPM CPC traffic and conversion goals/ROAS bridging campaign strategy with seamless activation.

Were pleased to share that we offer a hybrid working week arrangement called Best of Both requiring 3 days in the office location and 2 days from home.

No relocation or visa assistance is offered for this position.

The closing date for all applications will be 25th March 2026.

Core Responsibilities

Develop Cross-Channel Media Strategy - Lead the development of integrated audience-first performance -focused plans across priority campaigns ensuring the right balance of channels to deliver against business and brand objectives.
Drive Marketing & Media Alignment - Partner closely with Marketing Planning Go-to-Market Global Media Activation and channel leads to ensure seamless alignment between campaign strategy paid media approach and commercial priorities.
Embed Effectiveness & Testing into Planning - Translate performance insights and effectiveness findings into a clear cross-channel testing roadmap continuously improving channel roles and overall campaign impact.
Define Channel Roles & KPI Frameworks - Clearly articulate the role of each channel within campaign frameworks setting measurable KPIs (reach CPM CPC traffic etc.) that support planning cycles and performance accountability.
Connect Strategy to Activation Delivery - Support the Media Director and channel leads in briefing activation teams ensuring integrated plans are executed effectively and maintaining accountability with agency partners for delivery and results.

Do you have what it takes

Cross-Channel Expertise - Strong experience across all media channels with a focus on performance media (paid search paid social and programmatic) with a solid understanding of cross-channel planning principles particularly lower-funnel DTC activation.
Strategic Planning & KPI Frameworks - Highly structured approach to performance media planning clearly defining channel roles and performance metrics across reach CPM CPC traffic and conversion.
Performance & Effectiveness Focus - Ability to translate campaign insights testing learnings and effectiveness findings into actionable optimisation and improved commercial impact.
Budget & Financial Management - Experience managing multi-market multi-currency media budgets with strong forecasting rigor and optimisation aligned to platform machine learning best practice.
Collaborative & Agile Mindset - Comfortable working in fast-paced matrixed teams aligning collaborators and activation partners while solving complex challenges pragmatically.
Fluency in English - both written and verbal.

#LI-MD1

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

Required Experience:

Job DescriptionReady to shape the future of media planning at one of the worlds most iconic brandsAt LEGO Retail were building a performance-driven audience-first ecosystem that fuels ecommerce growth and brand engagement across . Were looking for a cross-channel media planner with strong agency exp...