Growth Marketing Manager, Prime Video Japan

Shape the Future of Entertainment in Japan!

Prime Video is changing entertainment for people in Japan. Come join us to help millions of entertainment lovers discover the magic of streaming their favorite shows and movies on demand at any time on any device.

The Growth Marketing Manager leads customer lifecycle initiatives and partnership marketing for Prime Video Japan. This role combines deep customer understanding with strategic partnership execution to drive acquisition engagement retention and cross-sell initiatives. You will work directly with external partners on marketing execution while developing data-driven customer lifecycle programs that address the needs of Japanese customer segments throughout their journey.

Key job responsibilities
Customer Lifecycle Marketing:

Lead execution of CX research and analysis initiatives including CX benchmarking customer journey deep-dives and walk-the-store evaluations by translating research plans into action coordinating with internal stakeholders (e.g. Consumer Insights BI Strategy Product) to gather inputs synthesize findings and deliver actionable insights to senior leadership
Own end-to-end execution of CX initiatives including drafting Experiment Design Documents (EDDs) securing approvals from US and global stakeholders executing experiments using tools such as Sonata and Weblab and conducting post-launch reviews to assess performance and iterate
Dive deep into acquisition engagement and retention performance metrics identifying trends and surfacing actionable insights through weekly business reviews with leadership

Partnership Marketing:

Develop and execute Prime Videos partnership marketing strategy prioritizing optimization and growth of existing telco partnerships (Docomo KDDI)
Collaborate closely with cross-Amazon teams including Prime BD team to align partnership initiatives with broader organizational objectives and drive integrated customer acquisition strategies
Design partnership marketing promotions that drive new customer acquisition awareness and engagement negotiating with prioritized third-party partners to launch them

- Speak write and read fluently in English
- Speak write and read fluently in Japanese
- 3 years of professional experience in Product Marketing or Partnership Marketing
- Experience building executing and scaling cross-functional marketing programs
- Proven analytical and quantitative skills with passion and aptitude for data-driven decision making

- Bachelors degree in marketing economics business or equivalent
- Experience designing and executing joint marketing plans with strategic alliance or telco partners
- Background in customer analytics segmentation and A/B testing
- Experience in developing and managing acquisition marketing or channel programs
- Experience working with databases and SQL

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