Social Media Senior Account Executive

The Social Media Senior Account Executive plays a key role in developing and executing social media strategy content creation and influencer campaigns for a range of agency clients.

The ideal candidate has 57 years of experience in social media marketing digital marketing or content strategy ideally within an agency environment. This role requires both strategic thinking and hands-on execution with the ability to develop compelling social content while collaborating closely with creative and client teams.

This is a hybrid position based in Madison WI with in-office collaboration Monday through Wednesday.

If youre looking for a full-service agency thats driving meaningful momentum for brands and businesses youre in the right place. At Hiebing were a strategy-led marketing and advertising agency fueled by curiosity and built on collaboration. With teams in Madison and Austin we partner across disciplines to create work that moves people and moves business forward for brands we believe in and pro bono causes that matter.

Our We Before Me philosophy isnt just a line its how we show up. We push each other to make the work better. We build on ideas with a Yes and. We hold high standards and have each others backs while we reach beyond the ordinary. If youre energized by smart thinking real teamwork and doing work that makes an impact wed love to meet you.

Duties/Responsibilities

• Develop and execute social media content strategies to engage clients targets across various social platforms and integrate into full marketing programs
• Create plan and produce content for these platforms appearing in videos guiding talent
• Collaborate and ideate as part of creative teams pushing creative boundaries and elevating the bar for excellence
• Manage day-to-day operations of clients social platforms including community management
• Develop and manage influencer campaigns from strategy to outreach to execution and measurement
• Measure and refine performance analyze data uncover insights and identify opportunities for improvement
• Contribute to the development and execution of integrated marketing plans
• Build and manage day-to-day relationships with key clients as their department expert within our agency client team
• Be a subject matter expert in social media for the agency and clients staying current on social media platforms tools best practices and how brands use them so the agency can make informed recommendations to clients
• Collaborate effectively as a team member within the Public Relations Social Media and Content department and with other agency teams

• The successful candidate should possess five tosevenyears of relevant experience preferably agency experience
• Ability to prioritize and successfully manage multiple projects/teams/deadlines simultaneously
• Comfortable working in a fast-paced work environment where excellence is demanded ability to thrive under pressure
• Must be a tenacious problem-solver driven to strategize approach if necessary to deliver results
• The ideal candidate should have a can-do attitude curiosity integrity and a We Before Me philosophy
• Ability to articulate and understand the emotional context and motivations of varying target markets to create true brand devotion
• Excellent written and oral communication skills including strong presentation skills
• This position is a hybrid position. You must be able to be on-site Monday Tuesday & Wednesday weekly
• Ability to work in the United States without sponsorship now or in the future