Affiliate Account Director

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

914Affiliates Account Director-MM&D

AboutWPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planetclientsand communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

AboutEssenceMediacom: A LeadingWPP MediaBrand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

Role Summary and Impact

As an experienced Affiliate Account Director you will be responsible for managing a number of high-value Affiliate Accounts. This involves overseeing affiliate strategies from initial partner identification and recruitment through to diligent management and optimization of campaigns across various affiliate models (e.g. CPA CPL Rev Share) for some of the UKs biggest and most forward-thinking advertisers

You will have people management responsibilities and ensure Affiliate specialism excellence in the day-to-day output of the Accounts you work on. A passion for all things Affiliate marketing and a high level of Affiliate specialist knowledge is a given as well as experience of industry performance marketing tools and platforms is necessary e.g. Partnerize Impact Awin CJ Affiliate Rakuten Advertising affiliate tracking software analytics platforms etc.

The role also requires proven management skills good communication numeracy acumen strong presentation skills the need to be a team player resilience and the ability to remain calm under pressure.

As an Affiliate Account Director you will proactively work closely with your counterparts in the wider marketing and growth departments to understand your clients business needs with a view to delivering knowledgeable accurate and innovative affiliate plans that can really drive our clients business forward.

As an Affiliate Account Director you will start to engage and proactively participate in department outputs sharing your opinion and contributing towards a progressive working environment.

Responsibilities of the role:

People:

• Promote the positive working culture of essencemediacom and pass on your knowledge to the more junior members of the team.
• Manage team workloads and ensure any direct reports remain motivated and challenged. Escalate issues to your Associate Director when necessary but try and resolve day-to-day issues where possible.
• Embrace any new ways of working with tenacity and support any direct reports on that learning journey e.g. new platform integrations advanced reporting methodologies.
• Gain the trust and confidence of clients and Affiliate Partners/Publishers within the specialism of Affiliate Marketing through regular comms.

Product / Output: Affiliate Strategy & Optimization:

• Ensure best practice strategy and planning across the Accounts you work on with a performance-first approach from holistic thinking to campaign execution and reporting.
• Confident in use of affiliate marketing platforms tracking technologies and implementation tools listed above expected.
• Ensure all strategic responses for your team answer the brief. Confident use of presentation skills required to support rationale.
• Maintain zero errors in your plans and communications to clients and partners.
• Think Performance First: ensure you are putting data at the heart of all affiliate strategies.
• Be adaptable demonstrating the ability to change approach or tweak work based on feedback and the changing needs of clients and the market.
• Proactively identify recruit and onboard new high-value affiliate partners influencers and strategic alliances to expand program reach and impact.
• Negotiate advantageous commercial terms commission rates and placements with affiliates to maximize ROI and program profitability.
• Drive continuous optimization of affiliate campaigns through A/B testing fraud prevention and performance analysis.

Product / Output: Affiliate Program Management:

• Ensure best practice management approach across all your Accounts affiliate programs.
• Ensure all tracking and reporting requirements are monitored and met across affiliate channels.
• Carry out and present best practice performance reports and analyses for your clients.
• Being on top of affiliate administration is imperative i.e. ensure accuracy of numbers and reporting. Ensure commission reconciliations are agreed and up to date partner payments are accurate and forecasts are updated and reflective of actual spend and projected performance.
• Oversee the effective deployment of creative assets and promotional materials to partners ensuring brand compliance and optimal performance.

Commercial:

• Commercial awareness - understand what is needed to make essencemediacom a successful business within the affiliate landscape.
• Ensure audit time trackers are up to date within your team and flag anytime replans or budget shifts need to be made to hit PRFs.
• Ensure all financial procedures are adhered to and your accounts are SOX compliant.
• Be responsible for accurate administration on all accounts you work on and ensure forecasting systems and reporting are updated regularly.

Skills and Experience

AtWPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

• Experience inleadinglargemulti-marketaffiliate accounts/campaigns/platforms.
• High level usage with affiliate networks and technology platforms as well as wider digital tools
• Proficient in optimising for targeted audience centric performance
• Understanding of how different partnership activities fit into the wider digital marketing mix and how it impacts / is impacted by other channels
• Fully confident in use of Excel including pivot tablesVlookups& reporting and analysis
• Highly analytical with excellent presentation & PowerPoint skills to match
• Resourceful with proven problem-solving skills across programme technical and relationships
• Cool under pressure
• Highly motivated people person who can work with client and internal teams in a demanding fast-paced environment
• Experience in long term strategic planning
• Experience with large clients
• Experience/track record of upselling projects & initiatives to clients.
• Understanding ofanalytics platforms including Google Analytics

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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