Marketing Excellence Lead DACH (fmd)

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology Rare Disease and Neuroscience. Supported by nearly 100 years of development experience with global hubs in the U.S. France and the U.K we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration excellence and impact. At Ipsen every individual is empowered to be their true selves grow and thrive alongside the companys success. Join us on our journey towards sustainable growth creating real impact on patients and society!

For more information visit us at follow our latest news on LinkedIn and Instagram.

For our Strategic Business Excellence (SBE) Team in Munich we are looking for support as:

Marketing Excellence Lead DACH (f/m/d)

This role leads the integration of digital strategy marketing excellence and strategic insights within the DACH region. Its purpose is to drive transformation across brand planning campaign execution forecasting and market analytics ensuring customer-centric activation data-driven decision-making and alignment with Ipsens global Strategic Business Excellence objectives.

Your responsibilities

• Shape and lead the Digital Strategy for DACH including roadmap creation and hands-on implementation.

• Act as a change agent guiding and upskilling marketing teams through digital transformation.

• Ensure state-of-the-art campaign planning and execution improving customer experience through feedback measurement.

• Oversee brand planning providing strategic insights based on market and sales performance.

• Develop a standardized approach to track in-market brand performance across the organization.

• Collaborate with Brand and Business Excellence teams to prepare internal and global reviews.

• Streamline and manage forecasting processes and assess their impact on market and brand performance.

• Uplift own team & Brand team analytical & insight generation capabilities

Qualifications required

• Completed university degree in Business Administration Marketing Media Studies or a comparable field. Alternatively a degree in Computer Science or Natural Sciences with relevant professional experience.

• 3 years in Marketing with hands-on experience in brand planning and forecasting.

• Strong grasp of brand strategy performance analytics and market dynamics.

• Skilled in analyzing in-market performance data and key KPIs.

• Proficient in forecasting market research and competitive intelligence tools.

• Analytical mindset with the ability to turn data into actionable insights.

• Familiar with digital channels campaign setup and customer journey mapping.

• Comfortable with change management and leading cross-functional initiatives.

• Collaborative and stakeholder-oriented with strong communication skills.

• Open to learning and applying new technologies and digital marketing innovations

• Ideally knowledge of the German / DACH Pharmaceutical Market

• Previous experience in Rare Disease / Oncology product Launch is a plus

• Fluent in German and English both written and spoken

Our offer

• A permanent employment contract in an international future-oriented and dynamic company

• A meaningful job with real added value for society and patients

• Personal development and the opportunity to actively contribute to the companys success

• A pleasant and personal working atmosphere

• Communication at all levels and an open corporate culture

• Up to 36 days off and vacation

• Hybrid working and flexible working hours

• Attractive and performance-related payment

• Company health management sports offers and pension scheme

• Allowance for additional benefits such as mobility canteen and childcare

• Underground parking and many other benefits

We look forward to receiving your application with details of your earliest start date and salary expectation.