Social Media Specialist
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Job Location:
Gainesville, FL - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About Parks Motor Group of Gainesville
Parks Motor Group of Gainesville is one of North Central Floridas leading automotive groups representing Ford Lincoln Hyundai and Used Vehicle Sales & Service. We are focused on growth community presence and building a strong digital brand that reflects who we are.
We are seeking a driven creative and highly capable Social Media Specialist to help expand our digital presence and produce consistent high-quality content that increases brand awareness engagement and ultimately drives sales.
This role reports directly to the Marketing Director and plays a critical role in executing our daily social media strategy.
Position Overview
This is a part-time in-person role responsible for creating and publishing daily video photo and graphic content across all major platforms including:
- TikTok
- YouTube
Content will showcase all areas of the business including:
- Ford Sales & Service
- Lincoln Sales & Service
- Hyundai Sales & Service
- Used Vehicle Sales
- Mobile Service
- Detail Department
- Customer deliveries
- Staff culture
- Community events and partnerships
Content is expected daily across all platforms to support dealership growth and visibility.
Key Responsibilities
- Create daily video and photo content showcasing vehicles staff services and dealership culture
- Produce short-form video content optimized for ReelsTikTok and YouTube Shorts
- Design branded graphics and social media posts usingCanva
- Manage and schedule content using Meta Business Suite and platform-native tools
- Monitor performance metrics and optimize content based on analytics
- Engage with followers and respond to comments and messages professionally
- Identify trends and create timely relevant content
- Appear confidently on camera and represent the dealership publicly
- Capture and promote community involvement and dealership events
- Collaborate with management and staff to highlight all departments
Required Qualifications
- Minimum 2 years of experience creating content
- Strong experience in video production photography and content creation
- Advanced proficiency in Meta platforms including Facebook Instagram and Meta Business Suite
- Advanced proficiency inCanva for content creation and graphic design
- Comfortable and confident on camera
- Proven ability to grow followers engagement and brand visibility
- Strong understanding of how social media supports business growth and sales
- Highly organized and able to produce consistent daily content
- Quick learner with a strong work ethic
- Valid drivers license
Preferred Qualifications
- Experience managing social media for a dealership retail business or service-based brand
- Experience editing video using CapCut Adobe Premiere Final Cut or similar tools
- Experience analyzing performance metrics and adjusting strategy accordingly
- Experience creating viral or high-performing social media content
What Were Looking For
The ideal candidate is:
- Creative energetic and highly motivated
- Confident and professional on camera
- Outgoing with strong communication skills
- Driven by growth and measurable results
- Reliable consistent and proactive
- Serious about building and growing a brand
Applicants must submit:
- Resume
- Portfolio
- Examples of social media accounts managed & content created (specifically videos/reels)
Email all materials to:
Applications without a portfolio or work samples will not be considered.
Required Experience:
IC
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
About Us SUMMARY: An automotive dealership valet (or service porter) is responsible for ensuring the smooth flow of vehicles through the dealership's service dr...
