Marketing Specialist

Marketing Specialist

Salary: Up to $100000 plus variable compensation

Executive Summary

Kaseya is seeking aB2B Marketing Specialist to execute integrated multi-channel marketing campaigns that driveacquisitiondemandin enterpriseand measurable pipeline impact. This role requires a data-driven marketer with strong campaign management skills and the ability to segment reach and convert audiences across all stages of the funnel using a mix offirst-party and third-party data(demographic firmographic technographic and intent).

You willoperatein a fast-paced environment working closely with marketing sales and external partners. While the role interactswith global teams across the business primary accountability is focused on the Americas.

The ideal candidate thrives under pressure embraces experimentation andleveragesdigital marketing marketing automation and AI-powered toolstooptimizecampaign performance and uncover new growth opportunities.

WhatYoureAccountable For

Lead Generation & Campaign Performance

• Managethe strategy execution and optimization ofintegrated marketing campaignsthat acquire nurture and convert qualified leads across the funnel.

• Manage end-to-end campaign delivery through cross-functional partners including Creative Digital Social Content Marketing Operations Sales and third-party vendors.

• Use data automation and AI-driven insights to continuously improve targeting messaging channel mix and conversion rates.

Sales Opportunity Creation

• While your primary KPI is MQL generation you will partner closely with Sales to ensure campaign-generated leads are followed up appropriately and influenced through tosales-qualified opportunities.

• Provide Sales with campaign context intent signals and insights to improve follow-up effectiveness and pipeline conversion.

Primary Responsibilities

• Execute and measure aquarterly campaign planfocused on net-new customer acquisition and pipeline growth.

• Own campaign management across all stages including planning audience definition execution optimization reporting and post-campaign analysis.

• Execute multi-touch multi-channel marketing programs leveraging channels such as:

• Paid media SEO/SEM website optimization

• Webinars and virtual events

• Email and marketing automation programs

• Online media social media and content syndication

• Direct mail tradeshows and field marketing

• Manage and scale a comprehensivewebinar program(third-party and internally hosted) including scheduling speaker coordination promotional campaigns follow-up workflows and performance analysis.

• Executetiered ABM campaigns including:

• ICP and account list definition

• Audience building and segmentation

• Targeted messaging and content development

• A/B testing and experimentation

• Platform execution (TerminusMarketing OS / automation tools)

• KPI engagement and conversion reporting

• Oversee the creation and delivery of campaign assets such as eBooks playbooks infographics reports ads and presentations.

• Design and optimizelead flow and nurture strategiesusing marketing automation to accelerate funnel velocity and improve conversion rates.

• Manage engagement and reactivation campaigns including retargeting email nurtures post-event follow-up and cold-lead re-engagement.

• Partner cross-functionally with:

• Product Marketing on ICP-focused messaging and content

• Digital teams on performance marketing review sites (G2 Capterra) and optimization strategies

• Marketing Operations on campaign setupnurture programsautomation A/B testing deliverability analytics and CRM integration

• Research evaluate and manage relationships withthird-party vendors publishers and industry partners.

• Project manage campaign execution and asset delivery through aprojectmanagement platform ( Asana).

• Maintain campaign and event calendars ensuring clear communication and on-time execution.

• Forecast analyze and report on campaign performance funnel metrics and ROI for senior leadership.

• EnsureCRM data integrity and campaign attribution supporting strong reporting and insights.

• Support social media corporate blogging and marketing research initiatives as needed.

Desired Attributes

• Accountable:Takes ownership of outcomes continuously evaluates performance and seeks ways to improve results.

• Team Player:Proactively supports teammates and contributes beyond assigned responsibilities to drive team success.

• Positive & Growth-Oriented:Approaches challenges with optimism creativity and a bias toward action.

• Resourceful:Delivers results even without perfect tools or conditions; prioritizes progress over perfection.

• Confident Communicator:Demonstrates subject-matter expertise leads through influence and is comfortable navigating ambiguity.

• Detail-Oriented:Highly organized and capable of managing multiple campaigns timelines and stakeholders simultaneously.

• Thrives Under Pressure:Effectively balances competing priorities in a fast-paced deadline-driven environment.

• Curious & Impact-Driven:Demonstratesa genuine desire to learn continuously improve and contribute beyond role boundaries to drive stronger results.

Experience & Skills

• Proven experience (2 years) inB2B SaaS campaign management demand generation or integrated marketing.

• Strong background indigital marketing channels performance measurement and funnel optimization.

• Hands-on experience withmarketing automation platforms CRM systems and campaign analytics.

• Familiarity withAI-driven marketing toolsfor targeting personalization content optimization or performance analysis.

• Data-driven mindset and confidence working hands-on with campaign data using tools like Excel and dashboards to uncover insights and inform optimization decisions.

• Experience working cross-functionally with Sales Product Marketing Digital and Operations teams.

• Advancedproficiencyin PowerPointwith the ability to create clear compelling andcomprehensivepresentations.