Business Analyst Product Analyst Digital Product Hybrid Plano, TX

Job Title: Business Analyst Digital Product

Hybrid role - Must be local to plano Texas

• Product Analyst Position 1
• Location: Plano TX
• Resource will support: Implement a content management system

Overview:

Were looking for a detail-oriented and collaborative Business Analyst to support our growing Digital Product this role you will work hand-in-hand with Product Managers to translate business needs into clear actionable product requirements. Youll help bridge the gap between business strategy user experience and technical execution-ensuring our digital experiences are delivered with precision and aligned to both customer needs and brand goals.

Key Responsibilities:

• Partner with Digital Product Managers to gather document and refine business and functional requirements for new features enhancements and platform capabilities.
• Collaborate closely with cross-functional teams-including UX engineering QA and stakeholders from marketing customer service and operations-to ensure alignment on scope and intent.
• Create clear and concise user stories process flows acceptance criteria and documentation that guide development teams.
• Conduct requirements gathering sessions user interviews and stakeholder workshops to uncover business needs and user pain points.
• Assist with backlog grooming sprint planning and the refinement of epics and features.
• Support UAT (User Acceptance Testing) by validating that requirements have been implemented as intended.
• Contribute to data analysis benchmarking and competitive research to inform product decisions.
• Help track and communicate project status dependencies and risks across cross-functional teams.
• Promote continuous improvement by identifying process gaps and opportunities to streamline documentation and delivery workflows.

Qualifications:

• 2 4 years of experience as a Business Analyst preferably in a digital or eCommerce environment.
• Strong understanding of Agile methodologies and the product development lifecycle.
• Demonstrated ability to write detailed user stories workflows and technical documentation.
• Excellent analytical problem-solving and communication skills.
• Strong collaboration skills and comfort working across technical and non-technical teams.
• Familiarity with tools like Jira Confluence Figma Google Analytics or similar.

Preferred Skills:

• Experience supporting multi-brand digital platforms or complex eCommerce ecosystems.
• Understanding of UX best practices digital analytics and A/B testing principles.
• Exposure to product areas such as checkout search & browse mobile apps or post-purchase flows.