UNIV Digital Marketing Manager College of Pharmacy

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Job Description

Provides assistance in the establishment of new programs or the modification of existing programs. Conducts surveys and studies of problems and needs; makes recommendations to appropriate officials. Maintains up-to-date knowledge of the status of assigned program area(s). Reviews evaluates and reports on assigned program area(s). Provides technical assistance and training to staff management the public and other governmental entities regarding assigned program area(s). Plans supervises and participates in agency programs. Reviews the workload and operating procedures of a designated program area; determines priorities and makes staff assignments to control the workload.

Job Responsibilities:

Social Media Management 35%

Serve as the colleges social media manager overseeing all content creation scheduling and engagement across all platforms including Facebook Instagram LinkedIn and others. Develop and maintain a strategic content calendar that aligns with college and university priorities as well as ongoing digital marketing campaigns. Create original engaging content to grow and engage both internal and external audiences while leveraging social media best practices to implement new ideas and enhance visibility.

Email Marketing & CRM Management 30 %

Design and deploy visually compelling engaging emails to prospective students using the colleges CRM and marketing automation platform REACH. Collaborate with the Student Recruitment Specialist to support broader email marketing initiatives including event promotions follow-up communications and other recruitment-related outreach. Responsible for developing and implementing lead nurturing campaigns to keep leads engaged and progressing throughout the recruitment funnel with the progressive goals of inquiry apply and application submission.

Marketing Strategy and Implementation 20 %

Develop and implement integrated marketing strategies to promote the colleges Doctor of Pharmacy program. Lead the planning and execution of paid digital campaigns in collaboration with the Goodway Group including the creation review and approval of all ad copy and visual assets. Monitor campaign dashboards regularly to assess performance and make data-driven optimizations. Participate in weekly strategy meetings with the Goodway Group to review progress and recommend enhancements. Manage recruitment-related website content ensuring all pages are accurate engaging and aligned with current messaging priorities.

Graphic Design 10 %

Design high-quality visual content for both digital and print formats ensuring consistency with MUSC brand guidelines. Materials may include flyers rack cards brochures social media graphics email banners and campaign assets. Collaborate closely with the Admissions Manager and Student Recruitment Specialist to develop creative materials that support events programs and recruitment initiatives.

Collaboration & Strategic Alignment 5 %

Participate in regular meetings with university marketing communications and recruitment teams to ensure alignment with institutional goals messaging and strategic priorities. Support recruitment efforts by promoting events and facilitating cross-college collaboration as needed. Stay informed about emerging digital marketing trends and best practices to continuously enhance the colleges marketing collaboration with college leadership develop key performance indicators (KPIs) and goals for digital marketing and social media. Measure outcomes track year-over-year trends and submit an annual report of activities.

Additional Job Description

Minimum Requirements: A bachelors degree and two years relevant program experience.

Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform pinching operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs. unassisted. (Infrequent) Ability to lower objects up to 15 lbs. from height of 36 inches to floor level unassisted. (Infrequent) Ability to push/pull objects up to 15 lbs. unassisted. (Infrequent) Ability to maintain 20/40 vision corrected in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Frequent)

If you like working with energetic enthusiastic individuals you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race color religion or belief age sex national origin gender identity sexual orientation disability protected veteran status family or parental status or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications merit and business need.

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Manager