Google Analytics SME Lead Remote

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Tracking & Implementation: Define and implement tracking requirements using Google Tag Manager to ensure accurate data collection across sites and apps.
Analysis & Reporting: Monitor website traffic user journeys and conversion funnels to identify trends and drop-off points.
Dashboard Development: Build and maintain automated reports and real-time dashboards in tools like Looker Studio or Tableau.
Conversion Rate Optimization (CRO): Plan and execute A/B and multivariate tests to improve landing page performance and overall site ROI.
Stakeholder Collaboration: Translate complex technical data into clear concise narratives for marketing IT and executive teams.

Skills Needed

Advanced knowledge of Google Analytics (GA4) reporting including creating and customizing dashboards and reports.
Knowledge of SQL JavaScript and HTML helpful for deep analysis and debugging.
Proficiency in Google Analytics and Pixels including tracking code implementation goal and funnel configuration and data filtering.
Compliance Knowledge: Understanding of data privacy regulations like GDPR CCPA and PIPEDA and security tools like OneTrust helpful but not required
Expertise in creating custom dimensions metrics and event tracking to capture unique data points.
Familiarity with other Google tools such as Google Search Console and Google Data Studio for a holistic view of website

Tracking & Implementation: Define and implement tracking requirements using Google Tag Manager to ensure accurate data collection across sites and apps. Analysis & Reporting: Monitor website traffic user journeys and conversion funnels to identify trends and drop-off points. Dashboard Development: ...