Senior Manager, Brand Management – UK Project (2-Year Project Hire)

JOB SUMMARY:

As Sr. Manager of Brand Management you will lead the development of individual brand strategies for new business development. This role will be responsible to lead the long-term project plans specifically for the UK Project and potential other new projects across the company driving and partnering with key leaders across the company; Universal Creative Finance Sourcing Product Development Product Integrity and Design to ensure that key deliverables are met for each step within the 5-year plan. These will include managing the 5-year gnat chart plan scheduling meetings ensuring information from each partner is updated in a timely manner and the overall project remains on track. This will include key accountabilities specific for setting the financial plans presenting annual brand plans to senior leadership and leading postmortems of brand and program-level performance with peers/leaders for internal/external departments. This position will manage the communication collaboration and relationship with specific 3rd party brand partners. Additionally they will collaborate closely with our internal franchise marketing UDX entertainment category and finance teams. Your role involves partnering with category leads to align product development with our brand visions. Your expertise will be in driving exceptional brand experiences that support our strategic goals.

MAJOR RESPONSIBILITIES:

• Brand Strategy: Lead the development of high-level brand strategies for new ventures experiences and key projects. Ensures comprehensive brand strategies are developed (including research insights analysis positioning target audience financial and program targets). Coordinate between finance category planning PDS and operations. Lead Brand reviews present to senior leaders to gain alignment and ensure support of our global development milestone calendar. This position will oversee the brand strategy for location planning stores such as Bazar Tribute as well as others that may get launched.
• Brand Planning / Project Management: Develop a brand/category program calendar aligned to our product development timeline for new projects for the United Kingdom Project a 5-year gnat chart will be created and tracked against while project is being developed. Additional projects will be managed by this role that are specific to the Park. Be the single point of contact for cross brand projects update tracking and report out progress to key milestones on new projects. Leverage historical current and market performance to align brands to a grow maintain downtrend or exit strategy. Lead brainstorming and work sessions with partners and category teams to foster innovation and collaboration. Lead postmortem analyses of brand performance to drive continuous improvement. Partner with category leads on brand strategy and assortment architecture at the category level.
• 3rd Party Partnership: Maintain the relationship with 3rd party brand partners. Ensure regular communication; foster a collaborative environment; and work towards developing mutually aligned goals. Lead brand presentations and alignment meetings ensure consistency with the overall strategic goals 3rd party and guests expectations.
• Collaboration: Lead the partnership with PDS category operations and marketing/PR partners to ensure brand strategy alignment and quality execution of our vision. Partner with international teams to achieve alignment around common goals. This role will have an additional focus on developing strategies in collaboration with the field brand and category teams on cross brand out of world locations. Become the conduit between the teams to gain alignment on our program approach.
• Communication: Proactively foster positive and efficient communication with internal and external partners including finance PDS creative franchise planning operations and IP partners to resolve challenges and achieve objectives.
• Financial ownership & cost savings: responsible for specific brand(s) performance to include per cap COG and inventory goals. Responsible for hitting program set dates to ensure these goals are met.
• Leadership: responsible for actively training mentoring and developing their teams and have a strong influence on peers and partners.
• Understand and actively participate in Environmental Health & Safety responsibilities by following established UDX policy procedures training and team member involvement activities.
• Perform other duties as assigned.

EDUCATION:

• Bachelors degree is required.

EXPERIENCE:

• 7 years experience in retail operations and retail management or 7 years experience in product development.
• 4 years experience in brand development management; or equivalent combination of education and experience.

ADDITIONAL INFORMATION:

• Carries out supervisory responsibilities in accordance with the organizations policies and applicable laws.
• Requires interaction with global partners and suppliers outside normal business hours.

Your talent skills and experience will be rewarded with a competitive compensation package.

Universal Products & Experiences Overview:
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversals iconic collection of brands intellectual properties characters and stories based on the companys extensive portfolio of properties created by Universal Pictures Illumination DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP) location-based venues e-commerce product platforms and retailers around the world. Along with global brand strategy and creative UP&Es three lines of business include Consumer Products Games and Digital Platforms and Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences part of NBCUniversal a subsidiary of Comcast Corporation. Orlando Resort. Here you can.