Sr. Product Marketing Manager Tech, Amazon Quick

Are you a data-driven growth strategist who can build scalable systems that turn product usage into revenue At AWS were seeking a Product Marketing Manager to lead the product-led growth motion for Amazon Quick as we scale our marketing efforts for this product.

As Quick combines generative AI capabilities with business intelligence to transform workplace productivity we need someone who can establish the measurement infrastructure experimentation frameworks and cross-functional processes that enable rapid testing and optimization across the entire customer this role youll work backwards from user behavior data to influence product strategy optimize conversion funnels and drive self-service adoption at scale.

Were looking for a unique blend of growth marketer and systems thinkersomeone who can dive deep into PLG metrics while building the operational foundation that enables the entire team to test learn and optimize rapidly. Youll partner with product data science and GTM teams to create systematic approaches for converting sign-ups into engaged users expanding feature adoption and driving monetization through product-qualified leads.

If you thrive at the intersection of data and customer experience and want to impact how millions of users discover and adopt AI-powered productivity tools this role is for you.

Key job responsibilities
- Establish data infrastructure and analytics frameworks to measure and optimize the entire PLG funnel from acquisition through advocacy
- Design and implement experimentation processes that enable rapid testing of onboarding flows activation triggers and conversion strategies
- Drive top-of-funnel growth through self-service onboarding optimization and frictionless activation experiences that convert new users within their first session
- Own feature discovery and usage expansion strategies that move users from single-feature to multi-product engagement
- Identify expansion triggers and optimize conversion strategies from free to paid tiers and team-to-enterprise upsells
- Build cross-functional alignment between product marketing sales and customer success teams to ensure seamless PLG execution
- Enable product-qualified lead (PQL) handoffs to sales while maintaining product-led efficiency
- Create retention programs and advocacy initiatives that reduce churn and transform power users into champions


About the team
About AWS
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- 5 years of professional non-internship marketing experience
- Bachelors degree in a relevant field or equivalent work experience
- 5 years of hands-on experience building and optimizing PLG funnels experimentation frameworks and measurement systems
- Demonstrated experience with PLG metrics including activation rates time-to-value feature adoption and expansion revenue
- Strong analytical skills with ability to translate user behavior data into actionable marketing strategies

- MBA
- Experience developing detailed go to market plans
- Experience with A/B testing especially around audience segmentation and targeting
- Experience producing executive-level written materials and presenting to executive audiences
- Track record of driving self-service adoption and conversion optimization in enterprise software environments
- Understanding of freemium-to-paid conversion strategies and usage-based pricing models

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA San Francisco - 161900.00 - 218600.00 USD annually
USA CA Santa Clara - 161900.00 - 218600.00 USD annually
USA MA Boston - 147200.00 - 198700.00 USD annually
USA TX Austin - 147200.00 - 198700.00 USD annually
USA WA Seattle - 147200.00 - 198700.00 USD annually