Senior Director, Product Management & Market Activation

As Senior Director Product Management&Market Activation you will own how Unit4s innovation is translated into market narrative demonstration and commercial impact. 

Operating at the intersection of Product and themarketyou will lead the product marketing analyst relations and demonstration operations teams elevating Unit4s go-to-market capability to match the scale and ambition of our AI-native platform launch. Your remit is to ensurethat howwe position communicate anddemonstrateinnovation lands as powerfully in the marketas whatwe build. 

This role can be hired remotely in Spain Portugal or UK

Your mission 

Your immediate priority is leading the global go-to-market launch of Unit4s AI-native architecture:an 18-month company-wide initiative that will define how we bring innovation to market going forward. 

This is not a steady-state portfolio role. It is a transformational launch role this launch you will alsoestablishrepeatable GTM disciplines that future innovations will follow. 

What youll be responsible for

Owning the AI-native GTM launch 

• Lead the GTM strategy and execution for Unit4s AInative architecture - a companywide 18month initiative 
• Translate complex technical innovation into clear credible economic value stories for CFOs COOs and CHROs 
• Align Product Sales Customer Success and Services around a unified revenue-focused launch 
• Use this launch to establish scalable GTM disciplines for future innovation 

Elevating product marketing and messaging 

• Build and lead a product marketing function that endures beyond individual launches 
• Shift messaging from features to outcomes and economic impact 
• Develop GTM playbooks sales narratives and competitive positioning that drive pipeline and wins 
• Partner closely with Product to ensure launches are market-ready and commercially sharp 
• Challenge launch readiness when the value story isnt credible or provable 

Connecting story to proof 

• Integrate demonstration services into the narrative so demos deepen the storynot distract from it 
• Ensure consistency from message demo proof across the buyer journey 
• Establish demos as an ongoing commercial lever not just launch support 

Shaping market perception 

• Lead analyst relations to position Unit4s AI capabilities as differentiated and material 
• Use analyst engagement to validate messaging refine positioning and build credibility 
• Strengthen Unit4s recognition as a leader in AI-driven ERP for midmarket service organizations 

Building a revenue-focused function 

• Treat product marketing as a revenue driver not a content factory 
• Define KPIs that connect GTM execution to pipeline win rates and deal velocity 
• Partner closely with Sales to continuously iterate based on what landsor doesntin the field 

Growing the organization 

• Lead and develop a team of mid to senior-level professionals 
• Create clear growth paths and learning opportunities 
• Drive AI literacy and automation across the function 
• Set standards of excellence that raise performance across teams 

Qualifications :

How success is measured 

This role is accountable for driving meaningful commercial impact through go-to-market execution. 

Success is measured by how effectively our narratives demonstrations and enablement contribute to: 

• Pipeline growth 
• Improved win rates 
• Faster deal progression 

When messaging resonates but commercial outcomes fall short this roleis responsible forrefining the story strengthening proof and improving market execution in close partnership with Sales. 

Who this role is for 

Yourea senior product marketing or GTM leader who: 

• Has led major platform or transformational launches in B2B SaaS or enterprise software 
• Operates comfortably between Product Sales and market reality 
• Thinks in commercial outcomes not just messaging quality 

Additional Information :

Join Unit4 and be part of one of the most exciting journeys in the cloud ERP software space. Were a fast-paced high-growth people-centric company delivering enterprise software for a great people experience and offering our own people a host of benefits and development opportunities. Grow with us At Unit4 we offer:

• a culture built on trust - giving you freedom and autonomy to be successful.
• balance - with our uncapped time off policy remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being.
• talented colleagues role models and mentors - work learn and be inspired by some of the best talent in the software industry.
• a commitment to sustainability - with initiatives such as our Act4Good program a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet.
• a safe and inclusive working environment supported by our Employee Resource Groups which are open to all and include Women at Unit4 Pride at Unit4 Mental Health and Access at Unit4 and People of Color at Unit4.

This role may require security clearance required for customer projects and access to sensitive (customer) data. That means that after you have accepted our offer we could ask for background checks. Subject to applicable local laws such security checks may require disclosure of personal information including criminal record declaration right to work personal identification and work history. No worries though well handle it according to local privacy laws and keep your info safe.

Questions Feel free to reach out!

Remote Work :

Yes

Employment Type :

Full-time