Job Description
Hybrid: for this position is required to be on site 3x/week
The role
Product Marketing Coordinatorbuild the bridges among product development marketing and sales by developing and executing 360 strategies to drive the products value to the market.
What you will do (responsabilities):
Build and Support short/mid-term strategies for product lines: content trim levels configurations price mix and volume color palettes special series
Define and monitor the 360 product strategy (sales performance training CRM Advertisement Distribution Price Test driveetc.)
Create product communication brief together with Communication team
Collaborate in the development of long-term strategies along with Product Planning area
Definetacticalmarketresearchtogetad-hocinsightsfromcustomers.
EnsurestrategiesarealignedwiththeDealersProductCommittee.
Develop strategies and tactical plans to improve the KPIs of its product line throughout the lifecycle applying comparably equipped pricing analysis sales and stock mix market share performance by channel (DS and TD)
Ensure flawless and impactful launches
Participate in cross-functional forums for applying product changes: PETs MCOs workshops Design Workshops Infotainment workshops etc
Participate in globalstrategies with Product Global Marketing
Ensure delivery of support materials for new releases: MEVs S&Os Sales Package
Lead launch Go-to-Market Strategy
Support product events together with VSSM PR and MKT Planning.
Building materials for the gates of GVDP VSSM (MVR MLR MLA).
Reflect product updates or needs on PCCRs
Develop and support TOP leadership presentations
Support and integrate work with GMSA Product Marketing team
Location: São Caetano do Sul/SP
Your skills and abilities (required qualifications):
Graduation:AdministrationEngineering Marketing or related
Postgraduate: MBAwithfocusMarketing will be a differential
Languages:FluentinEnglish and Portuguese(mandatory) /Spanish (desirable)
PreviousExperience inProductPlanningMarketing or Sales at automotive market
Microsoft Officeadvancedknowledge
Availability to work at São Caetano do Sul plant
Availability to travel (local and international)
What can you give a competitive edge (preferred qualifications):
ActionOriented;
CustomerFocus;
Dealing with ambiguity;
LearningontheFly;
PeerRelationships;
PresentationsSkills.
#LI-AS
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
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Required Experience:
IC
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