Growth Marketing Intern, Self-Serve (Summer 2026)

Available Locations:Austin Texas

About the Role

The Self-Serve Team is responsible for Cloudflares PLG business that serves 20% of the internet. We run growth marketing and product experimentation across all product categories including Application Services Cloudflare One and Developer Platform and all Plans such as Free Pro Business & Enterprise. We work to grow the business by understanding our customers needs at every stage of their journey from Awareness to Activation to Expansion and Retention.

We are looking for a detail-oriented Growth Marketing Intern to own the transformation of our marketing and transactional emails for our high-volume Self-Serve business (Free Pro and Business plans) and help develop and document our messaging strategy.

Responsibilities

• Update our email templates following recommendations from our recent email audit ensuring all emails are accurate on-brand and follow email best practices.
• Update the multi-step logic behind all our automated email workflows following recommendations from our recent email audit.
• Update and maintain our messaging matrix to map out possible customer states to the correct recommended messaging and email templates.
• Map out the customer journey for each customer type and each product across all channels as a whole and then separately across the website (all domains and subdomains including error pages turnstile ai. blog. etc) and the customer dashboard.
• Update and maintain our messaging matrix to match the map above.
• Help define and update the messaging framework for the self-serve persona.

Must-Haves:

• Current enrollment in a Bachelors or Masters degree program in Marketing or Business Administration.
• Available for a full-time 12-week internship working from our Austin office 3-5 days a week.
• A can-do attitude to help you navigate obstacles and make progress despite challenges.
• Exceptional attention to detail.
• A strategic outlook. You are able to step back from individual marketing initiatives and see how they all interact overlap and affect the customer experience at a higher level.
• Excellent communication skills. You can articulate complex processes clearly and document your work so others can build upon it.
• An ownership mentality. You are driven to take a project from an ambiguous problem statement to a working solution.

Desirable Skills Knowledge and Experience:

• Experience with email marketing in particular and marketing strategies and tactics in general.
• Experience using Iterable or a similar email platform.
• A strong understanding of what Cloudflare does and how it helps our customers.
• Good knowledge of the internet and how websites/apps are being built secured and improved in the backend.

What Makes Cloudflare Special

Were not just a highly ambitious large-scale technology company. Were a highly ambitious large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014 weve equipped more than 2400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work technology already used by Cloudflares enterprise customers--at no cost.

Athenian Project: In 2017 we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free so that their constituents have access to election information and voter registration. Since the project weve provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Heres the deal - we dont store client IP addresses never ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something youd like to be a part of Wed love to hear from you!

This position may require access to information protected under U.S. export control laws including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their or any other persons perceived or actual race color religion sex gender gender identity gender expression sexual orientation national origin ancestry citizenship age physical or mental disability medical condition family care status or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include but are not limited to changing the application process providing documents in an alternate format using a sign language interpreter or using specialized equipment. If you require a reasonable accommodation to apply for a job please contact us via e-mail at or via mail at 101 Townsend St. San Francisco CA 94107.