Director, Marketing Analytics and Reporting

This role is based in our 605 Third Avenue or Newton office.

As the Director Marketing Analytics and Reporting  you will play a critical role in driving data-driven decision-making within the Marketing department. You will lead the development and execution of reporting frameworks analytics strategies and performance measurement systems to optimize marketing effectiveness and operational efficiency. As a strategic thinker you will possess a strong analytical mindset exceptional leadership skills and the ability to convert complex data into actionable insights.

What Youll Do

Reporting and Analytics Strategy

• Take ownership of the existing reporting and analytics strategy ensuring its successful implementation across the Marketing department.
• Drive the execution of defined KPIs metrics and reporting frameworks to measure marketing performance and operational efficiency.
• Ensure alignment of analytics initiatives with the broader marketing and organizational goals.
• Identify opportunities to refine and enhance the existing strategy  and reporting frameworks based on evolving business needs emerging trends and stakeholder feedback.

Advanced Analytics & Insights

• Collaborate with marketing and sales teams to deeply understand our business strategy goals and critical questions that drive decision-making.
• Translate complex analytical findings into clear compelling narratives that inform marketing strategies and investment decisions.
• Conduct ongoing and ad-hoc analyses of customer behavior across touchpoints turning insights into actionable recommendations that drive growth.
• Lead initiatives such as marketing attribution modeling channel performance optimization segmentation analysis and cohort studies to uncover opportunities for improvement.
• Develop predictive models and advanced analytics techniques to forecast marketing outcomes and ROI.
• Develop and maintain dashboards reports and data pipelines that provide real-time insights into customer behavior campaign effectiveness and marketing performance.

Audience Strategy & Activation

• Partner with marketing teams to design and execute audience segmentation strategies that enable precise targeting and personalized customer experiences.
• Act as the go-to analytics partner for senior management leveraging strong communication and presentation skills to deliver insights that are clear actionable and impactful.

System Governance & Data Management

• Serve as a data steward collaborating with the central data engineering team to ensure data quality accuracy and compliance.
• Advocate for a best-in-class data architecture that powers a unified customer view ensuring seamless integration across systems and processes.
• Monitor and manage data ingestion deduplication and normalization across key platforms including Salesforce Marketo ad platforms and BI tools.
• Define and enforce data governance policies to ensure compliance with security privacy and regulatory standards.

Platform Administration & Optimization

• Oversee system updates user access role permissions and troubleshooting to ensure stability and scalability.
• Manage data pipelines to ensure accurate ingestion transformation and activation across CRM marketing automation analytics and downstream systems.
• Regularly audit system performance troubleshoot issues and collaborate with cross-functional teams to resolve challenges.
• Partner with Data Engineering and MarTech teams to ensure reliable data pipelines tagging infrastructure and automation of reporting processes.

Qualifications :

What You Bring

• Bachelors degree in Marketing Business Data Science Statistics or a related field (Masters degree preferred).
• 5 years of experience in marketing analytics reporting or a related role with demonstrable experience in speaking with senior leadership teams.
• 5 years experience collaborating with central data teams to implement scalable data architectures and QA data events.
• Expertise in data visualization tools and manipulating datasets to report on custom metrics.
• Demonstrated success in building and maintaining data processes and marketing analytics roadmaps.
• Operational knowledge of modern tech stacks including CRMs (e.g. Salesforce) marketing platforms (e.g. Marketo Pardot) and data visualization tools (e.g. Tableau Google Analytics).
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Familiarity with designing and analyzing lifecycle experiments is a plus.
• Strong executive storytelling skills with the ability to influence stakeholders at all levels.

Additional Information :

TechTarget Inc. doing business as Informa TechTarget including its subsidiaries is an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race color sex (including pregnancy) age national origin or ancestry ethnicity religion creed sexual orientation gender identity or expression status as a veteran and basis of disability or any other federal state or local protected class. This policy applies to all terms and conditions of employment including but not limited to hiring training promotion discipline compensation benefits and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. 

Informa TechTarget complies with the Americans with Disabilities Act (ADA) as amended by the ADA Amendments Act and all applicable federal state or local law. 

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

Our benefits include: 

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
• Broader impact: take up to four days per year to volunteer with a philanthropic organization
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves 
• Time out: Open Vacation plus 10 national holidays and the chance to work from (almost!) anywhere for up to four weeks a year 
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount 
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more 
• Recognition for great work with global awards and kudos programs 
• As an international company the chance to collaborate with teams around the world 

The salary range for this role is $175000$185000 based on experience.

This posting will automatically expire on 3/15/2026.

Remote Work :

No

Employment Type :

Full-time