VP digital marketing

Mission: 

The VP of Marketing is accountable for the design scaling and performance of high-impact marketing initiatives driving measurable artist ROI and long-term value creation for Believes artists and labels. We are looking for a marketing expert that is both analytical and product minded with a passion for artist trajectories at different stage of their development.

The role requires a combination of strategic marketing expertise operational execution at scale and experience working with marketing analytics marketing product and marketing data science. Managing a team of marketeers while working closely with other marketing teams a strong people and cross-functional leadership is essential all within a fast-moving evolving environment.

Key responsibilities

1. Strategic Marketing

Design scalable value-driven marketing services delivering artist ROI and artist development:

• Identify size and execute high-impact marketing opportunit

• ies with our key DSP partners  (e.g. Spotify YouTube TikTok Meta) to support long-term Believe growth and differentiation

• Lead experimentation and pilots with Data and Product to turn insights into concrete deployable growth levers for Believe artists and labels

• Partner with business units (Artist Services Label & Artist Services and TuneCore)  to define specific offers and execute GTM based on value potential

• Build and maintain strong senior relationships with key DSP partners

2. Marketing Operations

Ensure best-in-class execution of Marketing services at scale with a strong focus on efficiency quality and impact:

• Structure and oversee marketing levers to be scalable yet adaptable across territories and business lines optimizing for performance and resource efficiency

• Monitor performance and optimize KPIs linked to both artist ROI and artist development based on different stages of an artists trajectory

• Work closely with Data and Product to support measurement automation and scalability

3. Marketing Expertise 

Build and scale high-standard Marketing expertise across the Group both centrally and locally:

• Build with Marketing Insights a robust marketing intelligence framework (use cases KPIs benchmarks)

• Translate expertise into clear playbooks narratives and GTM materials for both internal teams and clients

4. Team & Cross-functional Leadership

Act as a key leader across the central marketing team and key central stakeholders to drive alignment and execution:

• Lead coach and develop a team of 20 people across multiple expertise areas (program management marketing operations education)

• Act as a connector across Product Data and Business teams ensuring Group alignment on Marketing strategy priorities and execution

• Lead change with clarity in contexts of ambiguity and evolving priorities

• Foster a culture of accountability collaboration learning and ambition

Qualifications 

• 10 Years senior experience in strategic marketing and operations with deep knowledge of DSP ecosystems and digital music growth levers

• Strong Business Product and Data mindset focused on value creation and ROI

• Proven experience designing and scaling complex marketing platforms

• Track record of leading cross-functional teams in dynamic environments

• Comfortable operating at both strategic and hands-on levels

Remote Work :

No

Employment Type :

Full-time