SEO Manager

Job Description

Are you ready to take your career to the next level We are looking for a SEO Manager at the LGC Group in this role we are looking for someone to play a crucial role in improving our organic visibility and driving balanced digital growth. This is an outstanding opportunity to lead keyword expansion including technical and content optimization initiatives! WQe are also looking for someone to manage relationships with external agencies and ensure ongoing performance improvements across our digital channels. Your role will be pivotal in aligning SEO and GEO/AIO strategies with broader marketing and business objectives to increase discoverability and strengthen search engine performance.

Key Responsibilities

• Develop and carry out thorough SEO and GEO/AIO strategies for owned media addressing on-page off-page and technical aspects aligned with business objectives.
• Lead data-driven SEO and GEO performance analysis to find opportunities track important metrics and provide actionable insights to improve organic visibility and website performance.
• Manage keyword strategy and content refinement via comprehensive research and content proposals to achieve search-focused user-centered digital experiences.
• Optimize technical SEO excellence by reviewing Search Console insights validating technical fixes optimizing site speed and structure and ensuring guideline implementation.
• Coordinate tracking and analytics implementation guaranteeing GTM event coverage data quality validation and comprehensive funnel and behavioral measurement across GA4 and reporting tools.
• Coordinate efforts with external agencies and vendors to deliver SEO/GEO campaigns technical audits link building initiatives and performance improvements aligned with strategic objectives.
• Partner with web product management marketing and engineering teams to apply SEO/GEO recommendations embed guidelines and ensure optimization is coordinated across the digital experience.
• Contribute to the ongoing SEO/GEO roadmap by staying ahead of industry developments algorithm updates and new technologies to proactively find opportunities for optimization and growth.

Skills Youll Use Every Day

• Deep expertise in on-page off-page and technical SEO/GEO with the ability to build and complete high-impact optimization strategies.
• Verified background in handling SEO/GEO campaigns throughout their full lifecycle and partnering efficiently with external agencies and cross-functional teams.
• Strong analytical skills and expertise in managing SEO/GEO and analytics platforms (e.g. SEMrush Ahrefs Google Search Console GA4) facilitating data-driven decisions.
• Strong knowledge of website structure technical performance elements and UX principles with the capability to recognize and address SEO/GEO challenges efficiently.
• Excellent communication skills with the ability to translate complex SEO/GEO and technical insights into clear actionable recommendations for both technical and non-technical collaborators.
• Highly organized and adaptable able to prioritize effectively within a fast paced environment.
• Strategic problem solver who can connect SEO/GEO efforts to overarching business aims promoting ongoing digital expansion and competitive advantage.

Qualifications :

Qualifications

• Verified background in directing SEO/GEO efforts within B2B eCommerce or dynamic digital landscapes with a record of boosting organic rankings traffic and conversions.
• Strong technical SEO/GEO skills covering site layout schema markup performance optimization mobile functionality and troubleshooting technical challenges.
• Experience with leading SEO/GEO and analytics platforms including SEMrush Ahrefs Google Search Console Google Analytics/GA4 and related research and reporting tools.
• Proficient in keyword research competitor analysis website audits and content optimization with a strong grasp of UX and its influence on search performance.
• Experience coordinating with external SEO/GEO agencies/vendors and partnering across functions with web product management development and marketing team members.
• Strong analytical ability with the capacity to interpret both qualitative and quantitative data to guide decision making supported by good communication and partner management skills.
• Formal qualifications in marketing or a related field are required. Relevant SEO/GEO certifications and hands-on experience with CMS platforms HTML/CSS and modern SEO/GEO experimentation are also needed.

Additional Information :

1. Additional Information

• Location: This role is based in London on a hybrid basis. 2-3 days on site per week

1. Our Values

• Passion: Pride in our achievements engenders passion for our work and it translates into our ambition to make the world a safer place
• Curiosity: We constantly look forward to whats next: our curiosity for todays discoveries makes tomorrows innovations possible
• Integrity: A commitment to high ethical standards has been at the heart of LGC since we started testing the integrity of products in 1842
• Brilliance: We strive to be the very best in everything we say and do. We exceed customers expectations through innovation and pioneering science
• Respect: We respect gender age nationality religion and individuality our diversity is our strength

1. Equal Opportunities

LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age disability race colour ethnic or national origin sex sexual orientation gender reassignment marital or civil partnership pregnancy or maternity religion or belief. Short listing interviewing and selection will always be carried out without regard to gender sexual orientation marital status colour race nationality ethnic or national origins religion or belief age or trade union membership.

Remote Work :

No

Employment Type :

Full-time