Senior Platform Operations Manager
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Job Location:
Des Moines, IA - USA
Monthly Salary:
Not Disclosed
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary
The Senior Platform Operations Manager plays a key role within the Growth team ensuring operational excellence across email SMS push notifications and in-app messaging programs. This role serves as the primary operations partner for the mobile app translating product initiatives into scalable testable and reliable messaging workflows that support acquisition retention and user engagement.
Working at the intersection of marketing technology mobile messaging data operations and vendor management this position oversees campaign setup execution platform health and deliverability while driving innovation in audience communication. This is a hybrid work position.
Key Responsibilities
Campaign Operations & Execution
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Oversee day-to-day execution of email SMS push and in-app notification campaigns
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Build targeted user selections across messaging channels for enhanced personalization
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Scope build and launch acquisition and retention campaigns including lifecycle and journey-based programs
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Own QA workflows including link validation rendering checks data mapping trigger validation and multi-device testing
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Manage scheduling batching throttling and send-time optimization
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Monitor real-time send statuses error queues and fallback handling
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Set up and review A/B testing strategies and coordinate template rollouts
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Maintain documentation and standardized checklists for recurring processes
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Partner with cross-functional teams to assess downstream impacts of product changes
Platform & Data Management
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Develop expertise across the marketing technology stack (ESP CDP data warehouses etc.)
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Monitor platform health integration failures and journey errors; lead root-cause investigations
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Oversee data structure and profile management to support personalization and dynamic content
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Support advanced segmentation conditional logic and real-time triggers
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Partner with engineering and data teams to resolve ingestion delays and schema changes
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Maintain data hygiene suppression processes and governance standards
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Manage naming conventions folder structures permissions and asset governance
Deliverability & Compliance
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Monitor inbox placement sender reputation bounce codes and blocklist status
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Partner with deliverability stakeholders to mitigate risk and maintain performance
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Ensure compliance with email and data privacy regulations
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Manage domain-level configurations (SPF DKIM DMARC) in partnership with technical teams
Qualifications
Experience:
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46 years of experience in email SMS mobile app messaging operations marketing technology or digital platform management
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Proven track record managing large-scale messaging programs
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Experience with ESPs notification systems mobile SDKs or customer data platforms
Skills & Abilities:
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Strong project management and problem-solving skills
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Ability to manage multiple priorities in a fast-paced environment
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Excellent cross-functional collaboration and communication skills
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Experience managing vendor relationships and driving accountability
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Detail-oriented with strong operational and analytical mindset
Key Skills
- Employee Evaluation
- Continuous Improvement
- FDA Regulations
- Management Experience
- Process Improvement
- Profit & Loss
- Operations Management
- Project Management
- Strategic Planning
- Leadership Experience
- P&L Management
- Supervising Experience
