CBS-BMC-Brand and Marketing-Marketing Services-Senior Associate Senior Marketing Program Coordinator

At EY youll have the chance to build a career as unique as you are with the global scale support inclusive culture and technology to become the best version of you. And were counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself and a better working world for all.

The opportunity

The position is for a Sr. Marketing Program Coordinator within EY Global Delivery Services (GDS) Brand & Marketing pillar. We work hand in hand with the business to take services and solutions to market; bring our purpose building a better working world to life for our people clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of Brand Marketing and Communications (BMC) and the other teams and specialists we work with we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The Sr. Marketing Program Coordinator will support multiple BMC programs across external digital platforms (such as the website social media and the alumni portal) and internal communications channels (including the intranet newsletters and employee engagement platforms) while also supporting various phases of event execution to ensure every interaction delivers an exceptional stakeholder experience. The successful candidate will manage several concurrent activities demonstrating strong multitasking abilities prioritization organizational discipline and timemanagement skills and will be responsible for supporting the seamless delivery of key marketing campaign and event activities by partnering closely with program and project leaders to drive operational excellence and impactful outcomes.

Your key responsibilities

Campaign Support

• Under limited supervision from the digital leader generating written promotional posts (e.g. social media posts go-to-market and recruiting web posts internal comms etc.) based on pre-existing content (e.g. events bios news thought leadership etc.) and gaining appropriate reviews and approvals.
• Support posting of content on all marketing platforms including social media (LinkedIn Twitter Facebook YouTube Instagram) website intranet and Discover.
• Support coordination with BMC teams on above content dissemination to align with and leverage the different programs
• Support coordination with service line regional sector BMC teams on content dissemination
• Create reporting and overall status overview on the performance of the BMC digital campaigns for BMC leaders and other stakeholders
• Support other day-to-day activities and monitoring around digital program including the information mailbox media tracking tools social feeds and addressing needs as appropriate
• Maintain reports to monitor progress of projects and placement of postings
• Continuous focus on process improvement impact ROI effectiveness and efficiency

Experience & Event Support

• Support marketing and events activities targeting both external and internal audiences including:
  • Event preparation
  • Participant management
  • Managing attendee communication
  • Facilitating vendor onboarding for events
  • Content and database management
  • Logistics and event execution
  • Eventrelated research and analysis
  • Support Event marketing communication
  • Postevent activities
• Plan manage and execute high-impact employee engagement events and deliver best-in-class B2B client event experiences and market activations in multiple formats (in-person virtual or hybrid) and in varying scales on-time and on-budget
• Collaborate with firm stakeholders Brand Marketing and Communications (BMC) teams and outside agencies/vendors to effectively bring events to life from conception development execution follow-ups measurement and more
• Support all logistical matters related to a successful event including virtual platform recommendations venue sourcing invitation development list management event promotion registration rooming speakers gifts on-site support follow-up communications to attendees management of budgets and invoices contracts procurement and independence as well as lead tracking and reporting
• Take a proactive planned approach to events applying equal focus on pre- and post-event activities including social media and content opportunities that can be derived from events
• Present your own creative out of the box ideas for new and upcoming events including to senior stakeholders across the firm and stay on top of the latest event trends to continuously innovate and elevate our event experiences
• Manage stakeholder expectations by providing recommendations proactively communicating updates and closing the loop thereafter
• Effectively measure the ROI of events you drive (e.g. lead generation funnel growth) as well as the national reporting framework for all events hosted by our Markets organization
• Travel and overtime may be required at times

Skills and attributes for success

• Project management experience ideally professionally qualified.
• Experience in a corporate travel and events environment.
• Affinity for digital properties including websites and social media and preferably experience writing exclusively for these platforms.
• Digital campaign execution experience with a focus on multichannel analytics.
• Technology savvy with the ability to quickly come up to speed in various marketing tools and platforms (e.g. social media scheduling platforms SharePoint web content management systems data analytics tools etc.).
• A strong organizational detail and processoriented skillset to manage the volume and precision required to promote worldclass content in a fastpaced environment.
• Strong organizational skills with exceptional attention to detail.
• Be a real team player able to work closely in an agile fastpaced environment and demonstrate impact.
• Quickly build knowledge of the business including key priorities structure internal audiences core offerings and client issues across sectors service lines and geographies.
• Exceptional customer service skills with a proactive approach and strong commitment to quality.
• Reactivity and the ability to manage emergencies think out of the box and adapt to lastminute changes and business dynamics.
• Ability to investigate and propose service and process improvements based on understanding of the business environment.
• Help drive change innovation process automation and continuous improvements across the organization.

To qualify for the role you must have

• A bachelors degree in any related discipline like Marketing Business Studies or creatively similar
• 5 to 7 Years experience in relevant work
• Excellent communication skills - written oral presentation and engagement
• Experience working with clients from different countries
• Proven ability to manage complex processes and projects at a global level
• High level of networking team building and stakeholder management skills
• Good analytical and critical thinking skills
• Able to work outside of normal hours when required
• High level of accuracy and attention to detail
• Technical skills: advanced knowledge of MS Office comfortable using IT database systems
• Strong knowledge of technology and various platforms including social media platforms web content management platforms data analytics etc

Ideally youll also have

• B2B marketing skills with experience in professional services or similar industries
• Marketing measurement and analytics knowledge
• To think strategically/end-to-end with result-oriented mindset
• To build rapport within the firm and win the trust of the clients
• Personal travel experience and geographic knowledge
• Interest on project management and technical/digital affinity
• Excel at spoken and written English in a global environment. Needs to have experience communicating with various cultures and to be able to articulate and grasp information in a very diverse environment where we deal with multiple accents and versions of English across the globe

Technologies and tools

• MS Office Word Excel Visio & PowerPoint) and working knowledge of Outlook and MS Team
• Data analytics (Google Analytics Adobe Analytics)
• Social media aggregator tools (Sprinkler Hootsuite)
• Data visualization
• Search Marketing (SEO Google AdWords)
• Email marketing
• IT Database

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina China India the Philippines Poland and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.

• Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.
• Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs.

EY Building a better working world

EY exists to build a better working world helping to create long-term value for clients people and society and build trust in the capital markets.

Enabled by data and technology diverse EY teams in over 150 countries provide trust through assurance and help clients grow transform and operate.

Working across assurance consulting law strategy tax and transactions EY teams ask better questions to find new answers for the complex issues facing our world today.