Media Planner OOH
Share
Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Join Our Global Team
Gravity Global is the worlds most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy innovation technology data and creativity we create brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US Europe and APAC and our Global Talent Hubs in emerging markets you can build a truly global career in a rapidly scaling organisation thats shaping the future of marketing.
About the role
The Out of Home (OOH) Specialist is responsible for planning buying executing and optimizing out-of-home advertising campaigns across traditional and digital formats. This includes billboards transit retail media experiential and place-based media. The role focuses on delivering high-impact campaigns that drive brand awareness consideration and performance objectives for B2B/Enterprise clients.
Key Responsibilities
- Plan and execute OOH and DOOH media campaigns aligned with marketing objectives
- Research and recommend optimal locations formats and media owners
- Negotiate media rates and placements with vendors and media owners
- Manage campaign budgets ensuring cost efficiency and ROI
- Oversee creative specifications production and support trafficking of assets
- Monitor campaign delivery performance and compliance
- Analyze campaign effectiveness using footfall impressions reach and attribution data
- Prepare post-campaign reports with insights and recommendations
- Stay up to date with industry trends new formats and technology in OOH
- Collaborate with creative digital PR and brand teams for integrated campaigns
- Manage supplier and media owner relationships
Skills Knowledge and Expertise
- 5 years experience in B2B/Enterprise OOH media buying media planning or related role
- Experience working within media agencies media owners or in-house marketing teams
- Familiarity with OOH planning tools and audience measurement systems
- Understanding of audience targeting and location-based data.
- Bachelors degree in Marketing Advertising Business or related field (preferred)
- Excellent negotiation and vendor management skills
- Strong communication and presentation skills
Nice to have;
- Knowledge of footfall attribution and mobile/location data
- Experience in integrated or omnichannel media planning
What We Offer
While specific benefits may vary by region due to cultural norms all team members at Gravity Global can expect a supportive inclusive and rewarding environment designed to help you do your best work and grow your career.
Key aspects of being part of the Gravity Global community:
- Competitive Reward & Pay we recognise and value your contribution with fair and competitive rewards aligned to local market practices designed to celebrate excellence and support long-term success.
- Career Growth & Development we believe development is ongoing not annual. Through our Continuous Performance Management (CPM) process which includes regular feedback and coaching we help you refine your skills celebrate your achievements and plan for future success enabling you to reach your full potential.
- Collaboration be part of a cross-functional global team that values sharing insights ideas and best practices to drive collective success.
- Professional Development we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
- Work-Life Balance while we expect dedication to client success we also value your wellbeing offering flexible working arrangements and plentiful paid time off.
- Community & Recognition we celebrate our people through social and team-building events recognise length of service and life milestones and appreciate individual contributions through our Gravity Gratitude kudos recognition programme.
- Family Support we understand family matters and our people benefit from family-friendly policies such as parental leave and access to wellbeing resources to help you balance work and family life.
- Purpose & Belonging we are committed to Environmental Social and Governance (ESG) principles fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing sustainability and culture.
Important Disclosure:
At Gravity Global we believe in recognising every team members contribution. Your total rewards package including salary and benefits will align with country specific labor laws and our company policies. Well walk you through all the details during the offer stage.
Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex race religion age sexuality disability and other protected status as required by applicable law.
If your experience doesnt align perfectly with the job criteria but you meet some of the criteria and are excited about the role and Gravity please dont be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.
Key Skills
- Google Marketing Platform
- Google Ads
- Math
- Media Buying
- Media Planning
- Pivot tables
- Adobe Audience Manager
- Microsoft Powerpoint
- Research Experience
- Microsoft Excel
- DoubleClick
- DoubleClick for Publishers
About Company
Discover Gravity’s integrated marketing, branding, and media solutions—driven by data and creative excellence to fuel your growth. Accelerate your brand together.
